Improve Your Online Customer Experience with a Direct Marketing Automation Platform

The phrase “customer experience” is used a lot in the marketing world.  But the experience that you create on your web site can say a lot about your business and how you take care of customers.  When  clients feels they were treated fairly they will return and recommend your company to others.  Through a direct marketing automation platform you can analyze your web site and adjust it to make sure the experience is the best it can be.

Some ways to improve your customer experience through a direct marketing software platform include:

·         Remove duplicate emails – one bothersome experience for customers and potential customers is to receive the same email more than once.  Clean up your contact information and make sure the emails are relevant to the receiver.  Using the right marketing platform lets you refine your email lists to send the best message to the right prospects.

·         Provide easy customer service – enable multiple methods of contact on your web pages to reach a representative.  This can include click to chat, email or call.  The visitor then feels comfortable making the choice that they prefer, and provides an opportunity to close the sale.

·         Observe behaviors – using heat maps and other analysis tools, you can better understand what portions of your web pages attract visitors and which ones may need refinement.  Also carefully watch the source path where the visitor originated.  Social media sites, affiliates, and other locations could give clues to the visitor’s preferences.

·         Stay up to date – keep your content fresh and the promotions enticing for your customers.  Make trial offers, coupons, and other types of promotions available on a regular basis, but keep them changing so that visitors cannot always “assume” there is the same sale.  If the offer is limited time, make sure it is limited. 

Fyoosion is the premier direct marketing automation platform that can help you improve your customer experience and drive new sales, new conversions and build loyalty.

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Measuring Results with an Affiliate Microsite Platform

Using affiliates to promote your product can be a very good marketing move.  With the right affiliates in place you can dramatically boost your web page traffic, have higher quality leads, and increase conversions from visitors to customers.  But there are downsides to affiliates, also.  With an affiliate microsite platform you can better manage and monitor your online affiliates and make sure your endeavors are successful.

What to Measure

Using a marketing automation platform there are a variety of key metrics.  The following are some items to focus for affiliate results:

·      Traffic from affiliate pages – you can have multiple affiliates, but you should be acutely aware of the performance for each.  Measuring the traffic from each affiliate is the first step in determining performance.  If the traffic does not meet your expectations it may be time to terminate that relationship.

·        Leads generated – the quality of leads from each affiliate should meet your requirements.  Note the number of leads that match your target market profile to make sure the affiliates are funneling the appropriate visitors to your business.

·    Conversions – a report that shows the number of conversions by affiliate can give you concrete information on which sites are a better match for your business needs.

·     Fees – be cognizant of your affiliate agreements so that costs are kept under control and you are receiving adequate return on your investment.

With an affiliate microsite platform you can make sure all of your affiliates are working hard to help your business.  The top marketing platforms also provide the ability to make updates to multiple affiliate pages in just a few clicks, and also provide analysis such as heat maps to determine the effectiveness of the affiliate pages. 

Fyoosion delivers the premier affiliate microsite platform for business.  Keep costs in check while also making sure you get the results you expect with Fyoosion.

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Leveraging the Power of Marketing Automation Tools to Manage Affiliate Microsite Platform

Creating partnerships and referrals is undoubtedly one of the best marketing tools available to marketers. Marketing experts say that using an affiliate microsite platform can power your business in many ways. You can leverage the power of online partnerships to generate referrals and give your business opportunities a major boost.

Using Advanced Marketing Tools for Affiliate Management

Routing traffic to your website by using the network of affiliates and through online influencers can help you in making a solid difference to your conversion numbers. It is extremely challenging to achieve the kind of results you want, through conventional marketing techniques. What you need is a highly advanced marketing automation system which can help you access vital and updated business data about your affiliates with just a few clicks.

Businesses operating in the online space can now make use of an easy and effective way of boosting revenue. They simply have to create an affiliate microsite platform which can be used to monitor affiliate activities. The system not only helps in better management of affiliates but also helps you identify the best and the not so impressive performers in the affiliate segment. You won’t have to spend your valuable time in tracking the performances of your numerous affiliates physically. The automation platform does it for you with the highest level of accuracy.

Provide Relevant and Specific Information

Conversion centric websites, which are highly targeted, can be used to improve your market reach. They target keywords that are likely to drive relevant traffic to your website. They are easy to manage and are task-specific. Visitors will find precisely the kind of data they are looking for and will not get lost in the glut of insignificant and irrelevant information. They can be used in affiliate marketing for achieving best results.

Fyoosion marketing automation tools can be used to create affiliate marketing platform which can be closely monitored for performance of affiliates on several parameters.

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Customer Acquisition Retention Centric Platform That Puts Marketers in Absolute Charge

With the availability of advanced data systems that provide detailed information about customers and their preferences, marketers can now create highly targeted and rewarding campaigns more easily than before. Growing competition in almost every industry sector makes it imperative for marketers to use a customer acquisition retention centric platform and create strategies that can drive more relevant traffic to their websites. By using information provided by advanced marketing automation software, they can improve flow of traffic and more importantly, increase conversions.

Unique Technologies for Marketers

Savvy marketing professionals are fully aware of the need to realign their approach to direct marketing by developing precise acquisition and retention models and strategies. They can achieve their objectives, both immediate and long term, by using a proven and features-filled customer acquisition retention centric platform. Using the technologies offered by these automated services, they can segment their markets effectively, categorize prospects that are highly valuable to their business and also attract new customers rather effortlessly.

How Marketers Can Benefit from Such a Platform

The key to acquiring customers is to create a target audience database that includes as many details as possible about clients including income levels, their geographic location, preferred way of communication and others. Once you have the desired details, the process of attracting qualified leads can be put in place. This includes making all pages SEO-ready, creating microsite platforms for enhanced affiliate management and developing a fully functional website that can not only attract visitors but also help in converting them to customers.

Fyoosion is a recently launched customer acquisition retention centric platform that’s designed exclusively to help marketers plan and launch highly impactful campaigns independently without having to fall back on IT for support and guidance. The marketing automation platform uniquely combines technology and marketing to empower marketers. They can use Fyoosion to avoid time-consuming performance testing and analysis.

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Developing Your Target Audience for a Direct Marketing Automation Platform

There are expected benefits when implementing a direct marketing automation platform.  One of the key benefits is to increase conversion rates.  To convert visitors to customers requires a solid foundation built around your target audience.

What is a Target Audience?

Marketing’s key focus is communicating a message to a specified group.  For most businesses this group is the target audience.  The target audience can consist of individuals or other businesses depending on the company’s marketing plan.  In any case, there are certain tasks to accomplish in order to create an effective target audience profile.

Steps to Develop Your Target Audience

Some of the key steps to create a target audience profile include:

• Review your existing customers – rank your existing customers based on your preferences and note the common traits of your best customers

• Examine the competition – take a look at your competitors and the types of customers that frequent their web sites and storefronts. While examining consider the option of catering to a different clientele or differentiating your business as “faster”, “better quality”, “greater value” or other distinguishing characteristics to attract your preferred customers

• Check social media – there are numerous sites on social media where you can find groups or audiences that could use your company’s products or services.  Note the dominant needs for the audience and determine if your business can meet those needs

• Perform a survey or launch a contest – leveraging information from a survey can be invaluable to develop a target audience profile.  Ask questions but also get as much demographic information as possible without intruding too far into personal data

Your target audience profile should include basic demographic information such as location area, income levels, and purchase frequency.  The profile should also include particular needs and common sites to leverage.  When executing your marketing campaign consider using an affiliate microsite platform to boost traffic and reach the right audience. Fyoosion’s direct marketing automation platform can help you achieve your marketing goals. 

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Art and Science: The Marketing Automation Software Platform

Many experts consider marketing as more of an art.  There are attributes of marketing that do require some ingenuity and imagination.  Using creativity to design a new marketing campaign is just one example of the artistic needs that come with marketing.  But a lot of the work involved requires metrics, statistics, and analysis which lend itself to a more scientific approach.  In those areas a marketing automation software platform can be invaluable to help marketing teams have more time for creativity.

How Does Automation Help Marketing?

Even the most creative marketing campaigns are based on facts.  The following are some ways that automation will help facilitate successful marketing plans:

• Manage email subscriptions and lists – there are several automated processes that can be implemented to improve email distribution lists so the right subscribers receive emails that will invoke action and encourage sales

• Research target audience profiles and demographics – understanding your target audience is one of the foundational processes for marketing.  Through the gathering of demographic data and other statistics you can create tailored campaigns for your ideal audience

• Fine tune SEO – increasing search result rankings has proven to be an effective method of increasing web site traffic, generating qualified leads, and boosting conversion rates.  Automated marketing processes can help to improve your SEO

• Quickly update and deploy content – many businesses need to react quickly to changing markets.  An automated platform will allow you to apply new content and updates across multiple pages plus send email newsletters, social media posts, and publish blogs quickly and efficiently

• Track results – measuring the changes that are made can give you tangible proof that your marketing strategies are working and where they may need improvements.  Through automated reports you can review web site visitors, email results, social media interactions and more.

The Fyoosion solution suite is the ideal marketing automation software platform that will create a customer acquisition retention centric environment for your marketing team.

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The Marketing Automation Software Platform Revolution

Marketing groups of all sizes and types are often in need of more time or more resources to accomplish their goals. Every marketing campaign needs to be well executed and provide the expected returns on investment. More and more marketing teams are turning to a marketing automation software platform to provide faster execution and make more resources available.

The Revolution is Here

There are extraordinary tools available today to automate most marketing processes. The following are some of the processes found with a direct marketing automation platform:

• Complete integration – information easily flows between the different tools making maintenance, updates and new data loads much easier and more efficient. For example, visitor information, qualified leads, and new customer data can be entered once.
  
  
• Consistency – any campaign can be made available in a variety of channels and with multiple tools. For example the campaign can be launched on your web site, any affiliate microsites, email, social media, blogs, and event printed materials for direct mail.
  
  
• Testing – by using a solid AB Testing process you can make sure the best options for your web sites are used and are working properly. Examine different SEO tuning options, for example, to determine what would be the most effective.
  
  
• Expedite – when you need a change or an update rolled out fast, the automation tools reduce the time down to a fraction of what it would normally take.
   
• Thorough analysis – get much more out of analysis by combining visitor traffic information with email responses and much more.
    
  
  
  Fyoosion is the leading marketing automation software platform provider. Your marketing team can benefit from this revolution.
  
  
  
  
  
  

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