Measuring Results with an Affiliate Microsite Platform

Using affiliates to promote your product can be a very good marketing move.  With the right affiliates in place you can dramatically boost your web page traffic, have higher quality leads, and increase conversions from visitors to customers.  But there are downsides to affiliates, also.  With an affiliate microsite platform you can better manage and monitor your online affiliates and make sure your endeavors are successful.

What to Measure

Using a marketing automation platform there are a variety of key metrics.  The following are some items to focus for affiliate results:

·      Traffic from affiliate pages – you can have multiple affiliates, but you should be acutely aware of the performance for each.  Measuring the traffic from each affiliate is the first step in determining performance.  If the traffic does not meet your expectations it may be time to terminate that relationship.

·        Leads generated – the quality of leads from each affiliate should meet your requirements.  Note the number of leads that match your target market profile to make sure the affiliates are funneling the appropriate visitors to your business.

·    Conversions – a report that shows the number of conversions by affiliate can give you concrete information on which sites are a better match for your business needs.

·     Fees – be cognizant of your affiliate agreements so that costs are kept under control and you are receiving adequate return on your investment.

With an affiliate microsite platform you can make sure all of your affiliates are working hard to help your business.  The top marketing platforms also provide the ability to make updates to multiple affiliate pages in just a few clicks, and also provide analysis such as heat maps to determine the effectiveness of the affiliate pages. 

Fyoosion delivers the premier affiliate microsite platform for business.  Keep costs in check while also making sure you get the results you expect with Fyoosion.