Which Marketing Automation Software Platform is Best for You?

As your marketing strategy matures or expands, automating some of the marketing tasks is a good decision.  Your team can devote more time to creative work while leaving the data gathering and processing to a marketing automationsoftware platform.  But how do you decide which platform would work best for your business?

Analyze Your Needs

Get a clear understanding of your current marketing needs and what your requirements will be over the next 3 to 5 years.  Some of the items to review in your analysis can include:

·         What takes the most time?  Take a look at all of the processes that your team performs and identify the one that consumes the most time.  Is it entering new leads?  Social media posts?  Email processing?  Make sure that your marketing automation platform can help reduce the time on this process.

·         Which tasks provide the most benefit?  Can you determine if a particular task yields good ROI, and if automated could be even better?  Make sure this item is also addressed in your marketing automation software.

·         What are your marketing goals?  Do you wish to increase web site visitors?  Generate more leads?  Improve conversion rates?  Stay focused on your key strategic goals and make sure your choice can help you to achieve those goals.

Functional Capabilities for Now and the Future

The best marketing automation software platform will not just have  good core functionality but will also have the ability to integrate and provide best practices to boost your results.  Some of the capabilities should include:

·         Lead Generation – several key tools should help to generate leads for your business.  These tools should include strong SEO analysis as well as gathering as much information about visitors as possible. For example, partial data such as an email address and geographic area can help you to get more insight into a visitor so that you can entice them to make a purchase.

·         Contact Management – the information for contacts can come from multiple sources such as customer information, email subscriptions, web site visits, affiliate microsites, social media and more.  Make sure your software can handle this information and organize it to be effective.

·         Web Page Updates – many businesses choose to have multiple web pages to target different audiences.  There can be brand sites, affiliate microsites, and promotional pages that are part of your marketing campaign.  Your automation software should help you to make multiple updates to all of your pages based on your marketing needs.  For example if you want to launch a special promotion across multiple pages, your automation software should help you to execute quickly and effectively.

·         Customer-Centric Features – improving the customer experience should be a top priority for any marketing organization.  Leveraging tools such as click to chat, call or email can give customers the options that they prefer, which will enhance their experience and encourage better conversion rates.

·         Data-Based-Decisions – the best marketing automation software platform will have the ability to help you make solid decisions by using the data available.  Information such as which pages have the best conversion rates, what pages cause the most bounces, and other key information will guide you to improve your online marketing results.

Like No Other

The Fyoosion solution is a fully integrated marketing platform that is designed specifically for marketing professionals.  The intuitive interface makes it easy to use, while the sophisticated algorithms and seamless integration provides the best-in-class marketing tools.  Test and deploy changes to multiple web pages in minutes instead of hours.  Analyze the effectiveness of your affiliate microsite platform.  Increase leads through strong content creation and SEO tuning.  Fyoosion can take your marketing to the next level of performance.

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What Is A Marketing Automation Software Platform, And Why Do You Need It?

In the good old days (was it only a few years ago?), depending or your product/service, you advertised in newspapers, magazines, possibly TV/radio, and maybe did some direct mail. Then you just sort of sat back and waited to see what would happen. Sometimes you could gauge how well your marketing was doing by the amount of sales you brought in. Sometimes, you couldn’t. To be honest, it was the proverbial crapshoot. Then came the internet, and the need for Marketing Automation Software Platforms.

3 billion users … and growing!

Can you believe it? Something that wasn’t even here just a few short years ago, is now being used by over 3 billion people on a daily basis. 650 million in China, 280 million in the US, 240 million in India, and hundreds of millions more across Europe, South America, Africa and all the rest. But just because 3 billion users will have access to your website, doesn’t mean it’s going to translate into sales. You need to monitor exactly what’s going on out there, to have a flexible marketing plan that can take advantage of market conditions, and an overall, comprehensive accountable action plan that works 24/7/365. Voila! You need a proactive marketing automation software program. And you need it sooner, rather than later.

The better the technology, the better the results

The technologies you need to utilize for the most effective marketing automation software platform consist of Maximizing Acquisition, Optimizing Conversion, and Customer Behavior Analysis. 

More Here: https://fyoosion.wordpress.com/2015/11/24/what-is-a-marketing automation-software-platform-and-why-do-you-need-it/

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Cloud Marketing Platform Can Dramatically Change Your Business Prospects

The cloud market is still emerging, and hype is way ahead of reality in this relatively new technology. That’s why it’s important to check out the various options available before finalizing cloud marketing platform for your business.

The most effective cloud solutions come with high security, superior quality of service and provide you full control of your systems. Enterprise-grade security is one of the most critical requirements for an enterprise hybrid cloud. When assessing hybrid cloud offerings, make sure you choose solutions that offer virtual security.

The Major Benefits

Some of the key benefits of using a cloud marketing platform is that you can launch your campaigns without the usual hassles of involving IT in the process which can be not only time-consuming but can also act as a roadblock for your own innovative ideas. Besides, you can also save money as you won’t need those expensive IT resources.

Cloud is easily scalable which means you can improve capacity and functions as your business grows. The best cloud hosting platform also make upgrades and improvements easy without causing any major downtime or interruptions to your applications.

A Flexible and Agile Approach to Management is Imperative

Introducing dynamic cloud environments to your business will also require you to initiate a whole new approach to management. You will have to be more flexible and agile. Direct marketing automation tools can help in launching innovative marketing strategies and campaigns more efficiently. To get the best, choose the services of a provider offering high levels of automation and advanced customization tools.

Marketers today prefer using direct marketing platform to manage their entire range of marketing works because of the ease with which they can develop and launch campaigns using the technologies which it brings to their business. More importantly, they can devise these strategies and even carry out comprehensive marketing tasks without having to depend on IT support. 

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Marketing Automation Software Can Dramatically Change the Way You Market Your Products

It is hard to come across marketers who have not used marketing automation software to achieve their company’s sales goals. Marketing automation is an integral part of business and is being used on a large scale in managing sales platforms. It is becoming clear that companies using this powerful marketing tool are performing better than others. 

It is apparent that growing businesses cannot do without technology. With markets extending way beyond geographical borders and national boundaries, a whole new marketplace is now available for companies to explore and sell to. Companies are using marketing automation service to bring standardization to businesses operations across the globe and achieve a high level of efficiency regardless of the scale of marketing operations.

With customers using online resources to research and know more about the products and services they are interested in, they connect with you only at the last few stages of a buying cycle. With marketing automation software, you can access special tools to analyze customer behavior and be ready for them at the first point of contact.

In an increasingly competitive marketplace for almost every business domain, customers are flooded with choices. In such situations, it becomes critical for companies to track the moves of their potential customers and present them with the kind of offers they are looking for to close the deal quickly and effectively. Without marketing automation software, this can be tough to achieve.

Read More:  https://fyoosion.wordpress.com/2015/10/20/marketing-automation-software-can-dramatically-change-the-way-you-market-your-products/

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The Game Changer Marketing Engine Which Can Revolutionize Online Marketing

It is clearly evident from feedbacks and testimonials from Fyoosion clients that this amazingly innovative marketing automation platform is a game changer in the real sense. Fyoosion has helped growing companies manage their ecommerce and backend activities better, track inventory in a more effective manner and deal with every other aspect of marketing problem in the smoothest possible manner. 

The game changing marketing engine is sharply focused on analyzing data to maximize and optimize the conversion rates of clients. It is a cross channel marketing platform which empowers marketers by providing them all the tools and technologies they need on one single, user-friendly platform.

Before Fyoosion marketers had to use various types of tools and technologies to carry out critical activities like email optimization, sales optimization, AB/MV testing and surveys. With Fyoosion, they can carry out all these activities from the same software, saving them time and effort.

Fyoosion is a one of a kind, multi-channel marketing platform that helps boost sales significantly which can result in revenue optimization. It is also a proven platform for improving customer acquisition. 

There’s a lot more you can do with this high-end marketing automation software. You can maximize online sales, optimize backend and analyze performance using path-breaking technologies that are unique to this platform. With Fyoosion, you can finally achieve your dream of nimble marketing with its unique approach and creative solutions. It helps you get a specific and measured response to specific marketing input provided to customers.

Fyoosion helps you choose the right solution for your business by finding out what works best for your enterprise. You can get quick and accurate results on all kinds of testing involved in online marketing. The platform integrates over 40 different technologies. Marketers now need just this one platform to maximize, optimize and analyze conversion, customer behavior and acquisition.

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Retention Automation Platform for Effective Management of Your Customer Database

Is it more important for a business to acquire more new customers on a regular basis or to retain its existing customer base successfully? The debate can go on endlessly. Marketing experts are unwilling to take sides. They say both acquiring new customers as well as retaining existing ones are equally important. While acquiring new customers may appear to be easy, given the numerous sophisticated marketing tools available for the purpose, to increase customer retention can be quite a major challenge.

Helps Strike the Right Balance

Marketers are turning to retention automation platform to achieve this. It is quite normal for a company’s core customer base to rise and fall as new customers are added. It is important to regularly assess the number of active customers in the base and ensure that verifying that you are striking the right balance between the customer acquisition and retention numbers. Your customer base must have an impressive percentage of existing customers because it indicates that they love your products and/or services and are not inclined to go elsewhere.

Know More about the Changing Needs of Your Customers

Marketers are always focused on creation of a database that continuously grows over time. Customer acquisition software is being used by smart marketers to improve their count of new and active customers. At a practical level, it is impossible for a company to keep all their customers happy all the time because in a changing marketplace, the expectations also undergo a constant churn. Marketers who anticipate their expectations and incorporate necessary changes quickly to meet them are the most successful. The role of retention automation platform is crucial in helping them achieve this.

There are highly sophisticated retention automation platform options available such as Fyoosion which has been developed specifically to optimize conversion and retain existing customers using a number of marketing tools. These tools are user-friendly and can be easily deployed.

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Using Marketing as a Service Software for Better Content

One of the more difficult marketing tasks is providing good content that keeps people interested and generates the right response.  Marketing as a service software can help in this area by leveraging your good content and freeing up time to help your marketing team use their creativity for better content.

Tips for Better Content

It is quality, not quantity, which is important for content.  Knowing your audience and what they prefer is the key to delivering the best content that compels the reader to take action.

The following are some tips for better content and using marketing as a service software to manage your content:

·      Be informative – even the most boring subjects can be of interest for someone who wishes to learn more.  Help to educate your audience on your business and its products or services.  Avoid the sales pitch and take a more instructive stance to help persuade your readers.  Marketing as a service software can help you publish the educational content to multiple sites.

·   Avoid business jargon – using industry-specific terms or acronyms can cause readers to abandon the content quickly.  Instead use plain terms as if you were speaking normally to someone you do not know.  Titles should be very clear and concise.  Leverage marketing software to make attention-grabbing posts with links to your content.

·   Be brief – there is no need to fill a web page with endless sentences.  Instead strike a balance between content and visual appeal, keeping in mind that most visitors will only spend a few seconds reading the content.

The Right Content Management Solution

Fyoosion is the premier customer acquisition retention centric platform that is delivered online.  Through marketing as a service software, Fyoosion is available without the hefty investment of hardware or IT resources.  Generating captivating content that improves conversion rates with Fyoosion.

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Top 3 Conversion Techniques using a Marketing Automation Software Platform

For any business, conversions can be the difference between success and failure.  Just as with a traditional brick and mortar store, if you have lots of people come in to look but no one makes a purchase, your store will not be open for long.  The same holds true for e-commerce web sites.  Lots of online visitors do not necessarily mean a thriving online business.  A quality marketing automation software platform can boost conversions to make your business successful.

Three Keys to Conversions

1.    Know your audience persona – your business should already have a good idea of the ideal customer.  The particular traits and habits of that target persona should be built into every aspect of online marketing.  With a good marketing automation software platform you will be able to monitor the visitors to your site and other pages, plus capture key demographic information that can be compared to your persona profile.  Over a short period of time you should see certain trends that could influence adjustments to your profile or your marketing approach.

For More Information Visit: http://www.fyoosion.com/blog/top-3-conversion-techniques-using-a-marketing-automation-software-platform/#comments

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Fyoosion - A Game-Changing Marketing Engine

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Make a Difference to Your Campaign Effectiveness with the Best Direct Marketing Software

Marketing professionals have a lot on their plate in today’s business situation. They have to deal with and decipher tons of data and reach out to customers across various channels to remain relevant and successful in today’s increasingly competitive business situation. Having the right solution to streamline marketing efforts and strategies can make a major difference to outcomes of campaigns. Direct marketing software can be the perfect solution for managing the challenges associated with marketing.

Adds More Punch to Marketing Efforts

With the best automated software, you can create successful campaigns without having to expend unusually large number of resources. You won’t have to depend on a larger staff to carry out campaigns and manage various aspects of marketing of your growing business when you use direct marketing software. A smaller team of qualified marketers can accomplish a lot with help from automation software.

With the right CRM software, you can not only save time but also improve the effectiveness and efficiency of your campaigns significantly. The software allows you to schedule marketing campaigns, and send out messages that reach your targeted audience at the right time.

Numerous Benefits

Another key benefit is that direct marketing software can help you achieve better results within a limited budget. With automated software, teams can create highly coordinated campaigns even when they are based at remote locations. The software makes sure that the message sent out to customers remains consistent even when it emanates from diverse regions.

Marketing automation software such as Fyoosion is designed to give marketers more teeth to create, develop and launch powerful campaigns that can help improve conversion numbers dramatically. Fyoosion helps overcome the challenges of maintaining a steady brand message when campaigns are launched from geographically diverse locations at the same time.

With this sophisticated direct marketing software the whole campaign can be easily automated simple to deliver personalized campaigns to an assortment of audiences. The best part is that it can be achieved using fewer resources, thus bringing down the cost of campaigns dramatically.

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Retention Automation Platform Can Help You Hit Your Financial Goals

Marketers are turning to technology to give more teeth to their campaigns and make them more highly targeted. The smarter ones are using advanced data systems to collect and collate detailed information about customers. They can use the data to know about the likes and preferences of their key customers. The data can be used to launch highly effective and successful campaigns. Retention automation platform is being used by marketers to create campaign strategies which can drive the kind of targeted audience they want to visit their website.

Automation Tools for Smooth Business Management

With competition becoming extremely intense in every business sector, it is crucial for businesses to use retention automation platform to improve the quality of engagement with clients and draw more relevant traffic. When they use the right automation tools and feature, they can improve flow of traffic and increase conversions which can do wonders to their bottom line and profits.

With customers becoming more demanding and the major players ready to tempt them with best prices and great offers, smaller players have realized that to survive in a market which is embracing technology in a big way, they must revisit their strategies and realign their approach to direct marketing. By using the best customer acquisition retention platform, it is possible to stand up to competition and achieve their immediate as well as long term goals.

Empowers Marketers to Launch Campaigns Independently

Retention automation platform makes it easy for marketers to segment their markets neatly, categorize their customers and focus more sharply on customers who have the potential to add more value to their business. The technology can also be used to target a new set of customers and bring back those who have moved away due to a variety of reasons.

Most marketers prefer using Fyoosion, a proven retention acquisition platform created exclusively to help marketers plan and launch campaigns independently without having to fall back on IT for support and guidance. Fyoosion combines technology and marketing to put marketers fully in charge of campaigns.

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Businesses Are Using Automation B2C Software to Launch Successful Campaigns

With marketing companies having to engage in handling multiple channels, the influx of data is growing in geometric proportions. This has necessitated the need to systemize their approach to marketing campaigns. A large number of businesses have started using marketing automation B2C software to achieve greater efficiency in their marketing activities. Research in this area clearly reveals that those who have failed to embrace technology are being left way behind in the race to supremacy in their respective domains.

Saves Time and Improves Productivity

By using the best marketing automation B2C software, marketers can increase efficiency. The software can be integrated into marketing programs to automate various tasks which may otherwise consume tons of valuable time. The software can be used for lead nurturing, improving productivity and reducing human intervention. 

For more: https://fyoosion.wordpress.com/2015/08/20/businesses-are-using-automation-b2c-software-to-launch-successful-campaigns/
 

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