The Key to Customer Acquisition and Retention

Recent studies have shown that the cost to acquire a new customer can be anywhere from 5 to 7 times MORE than the cost to retain an existing customer.  This should be a shocking statistic for any size or type of business. The lesson to learn is to treasure and value your existing customers. Using the right customer acquisition and retention software can help you to not only gain new clients but to also keep your existing customers happy and coming back.

The Cost of Customer Satisfaction

Before a company begins to question the ROI for marketing, ask if they know how much it would cost to lose a single customer. The formula is not very complicated:

• The average purchase amount for your customer, multiplied by 12 months
• PLUS the costs involved to gain a new customer to replace
• PLUS the time, labor and expenses incurred while there are lost sales

Part of the key to increase customer retention is to gather important data about purchasing habits and use an automated platform to help improve the customer’s experience with your company.

Fyoosion can help customer acquisition and retention with these key features:

• Almost every aspect of a visitor’s experience on each page of your web site is captured and available for analysis. This includes the initial source link, to which pages are visited, which links are clicked, and what portions of the web pages are viewed more intensely than others.  This helps you determine what portions of your web site are “working” and what areas should be reviewed.
• Simplify the buying steps through pre-filled information.  Your goal should be to allow existing customers to make a purchase in 3 steps or less. By capturing as much information as possible, and then verifying the information accuracy, you can help your customer make buying from your company easy and pleasant.
• Gain valuable insight into your customer likes and dislikes.  Through social media management and customer centric data analysis you can learn where to target and what types of promotions will work the best.

If you are ready to keep more customers while also generating high quality leads, take a closer look at Fyoosion’s customer acquisition and retention solutions. 

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Marketing Automation Software Platform for Launching and Managing Powerful Campaigns

For long, marketers have been looking for technologies and systems that can match the new dynamics of customer behavior. With the advent of technological convergence and integration of various media channels, there is a perceptible shift in the way consumers behave while making buying decisions. Conventional methods of marketing and the usual approach to appease consumers are unlikely to deliver the desired results in this age of high-tech digital marketing. Marketing automation software platform provides the technology and tools that marketers need to create a highly structured and systematic marketing campaign that can attract targeted traffic.

Makes Many Key Marketing Tasks Easy

Marketers are realizing that they must provide customers more relevant and highly personalized content to enhance their experience and thus positively influence their buying decisions. Digital marketing is getting more complicated, especially for small and upcoming enterprises as they have to be hands-on in crucial and must-do activities like handling social media, content production, search optimization and lead generation, not to forget analytics. This can be a highly time-consuming and hassling experience besides forcing them to revisit their limited marketing budget.

With the best marketing automation software platform, they can automate all those manually-handled and repetitive tasks which can not only save valuable time but also ensure that they are performed in a more efficient manner. It can also help in achieving seamless unification of data unification as it provides a single platform for data storing, data management and analytics. Marketing automation for B2C can go a long way in improving customer acquisition and retention.

Launch Campaigns Across Multiple Channels

Marketing automation software has integration at its core. The innovative marketing tools that it brings to your business can help create and launch marketing campaigns across channels.
A leading retention automation software like Fyoosion is in demand among marketers because of its ability to help marketers bring back customers more frequently to their website and perform the desired action. Fyoosion is the best retention automation platform for driving up sales and improving revenues. 

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