With the growing acceptance of online service
applications businesses are now re-examining their needs to host sophisticated
systems in-house or if using the cloud is appropriate. Marketing as a service software (MaaS) is
gaining momentum because of its ability to generate significant results while
also reducing the overall expense of marketing initiatives.
How Does MaaS
Work?
There are some relatively simple steps to use
marketing as a service for any business:
1.
Find a
reliable provider that has the tools you will need
2.
Complete a
subscription agreement for the services desired
3.
Authorize
connections and training for your key personnel
4.
Begin work and
monitor results
The real advantage is that there is no need for
significant investment in up-front hardware, software, or network upgrade
expenses. Instead of becoming computer
software installation experts, your marketing team can jump right into the
marketing applications and get results much faster.
How Do I Pick
the Best Provider?
Consider these items when choosing a MaaS
provider:
·
Does the
provider take the time to understand your marketing goals?
·
Are there
flexible solutions available for you to choose?
·
How
comprehensive are the tools provided?
·
Is the
application fully integrated so that data gathered for SEO, as an example, is
then used for web site content, email, blogs and other materials?
·
Can the
provider scale up or down depending on your business needs?
· Are the
reports relevant and can be used to increase conversion rates to achieve
marketing goals?
ConversionCentric Sites and MaaS
Any solution that is chosen should be focused on
creating conversion centric sites.
Taking qualified leads or visitors and converting them to customers
should be the key focus of any marketing application. The Fyoosion solution is an ideal choice for
many businesses to get their online marketing on the right track.
