Art and Science: The Marketing Automation Software Platform

Many experts consider marketing as more of an art.  There are attributes of marketing that do require some ingenuity and imagination.  Using creativity to design a new marketing campaign is just one example of the artistic needs that come with marketing.  But a lot of the work involved requires metrics, statistics, and analysis which lend itself to a more scientific approach.  In those areas a marketing automation software platform can be invaluable to help marketing teams have more time for creativity.

How Does Automation Help Marketing?

Even the most creative marketing campaigns are based on facts.  The following are some ways that automation will help facilitate successful marketing plans:

• Manage email subscriptions and lists – there are several automated processes that can be implemented to improve email distribution lists so the right subscribers receive emails that will invoke action and encourage sales

• Research target audience profiles and demographics – understanding your target audience is one of the foundational processes for marketing.  Through the gathering of demographic data and other statistics you can create tailored campaigns for your ideal audience

• Fine tune SEO – increasing search result rankings has proven to be an effective method of increasing web site traffic, generating qualified leads, and boosting conversion rates.  Automated marketing processes can help to improve your SEO

• Quickly update and deploy content – many businesses need to react quickly to changing markets.  An automated platform will allow you to apply new content and updates across multiple pages plus send email newsletters, social media posts, and publish blogs quickly and efficiently

• Track results – measuring the changes that are made can give you tangible proof that your marketing strategies are working and where they may need improvements.  Through automated reports you can review web site visitors, email results, social media interactions and more.

The Fyoosion solution suite is the ideal marketing automation software platform that will create a customer acquisition retention centric environment for your marketing team.

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The Marketing Automation Software Platform Revolution

Marketing groups of all sizes and types are often in need of more time or more resources to accomplish their goals. Every marketing campaign needs to be well executed and provide the expected returns on investment. More and more marketing teams are turning to a marketing automation software platform to provide faster execution and make more resources available.

The Revolution is Here

There are extraordinary tools available today to automate most marketing processes. The following are some of the processes found with a direct marketing automation platform:

• Complete integration – information easily flows between the different tools making maintenance, updates and new data loads much easier and more efficient. For example, visitor information, qualified leads, and new customer data can be entered once.
  
  
• Consistency – any campaign can be made available in a variety of channels and with multiple tools. For example the campaign can be launched on your web site, any affiliate microsites, email, social media, blogs, and event printed materials for direct mail.
  
  
• Testing – by using a solid AB Testing process you can make sure the best options for your web sites are used and are working properly. Examine different SEO tuning options, for example, to determine what would be the most effective.
  
  
• Expedite – when you need a change or an update rolled out fast, the automation tools reduce the time down to a fraction of what it would normally take.
   
• Thorough analysis – get much more out of analysis by combining visitor traffic information with email responses and much more.
    
  
  
  Fyoosion is the leading marketing automation software platform provider. Your marketing team can benefit from this revolution.
  
  
  
  
  
  

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