Art and Science: The Marketing Automation Software Platform

Many experts consider marketing as more of an art.  There are attributes of marketing that do require some ingenuity and imagination.  Using creativity to design a new marketing campaign is just one example of the artistic needs that come with marketing.  But a lot of the work involved requires metrics, statistics, and analysis which lend itself to a more scientific approach.  In those areas a marketing automation software platform can be invaluable to help marketing teams have more time for creativity.

How Does Automation Help Marketing?

Even the most creative marketing campaigns are based on facts.  The following are some ways that automation will help facilitate successful marketing plans:

• Manage email subscriptions and lists – there are several automated processes that can be implemented to improve email distribution lists so the right subscribers receive emails that will invoke action and encourage sales

• Research target audience profiles and demographics – understanding your target audience is one of the foundational processes for marketing.  Through the gathering of demographic data and other statistics you can create tailored campaigns for your ideal audience

• Fine tune SEO – increasing search result rankings has proven to be an effective method of increasing web site traffic, generating qualified leads, and boosting conversion rates.  Automated marketing processes can help to improve your SEO

• Quickly update and deploy content – many businesses need to react quickly to changing markets.  An automated platform will allow you to apply new content and updates across multiple pages plus send email newsletters, social media posts, and publish blogs quickly and efficiently

• Track results – measuring the changes that are made can give you tangible proof that your marketing strategies are working and where they may need improvements.  Through automated reports you can review web site visitors, email results, social media interactions and more.

The Fyoosion solution suite is the ideal marketing automation software platform that will create a customer acquisition retention centric environment for your marketing team.