In the good old days (was it
only a few years ago?), depending or your product/service, you advertised in
newspapers, magazines, possibly TV/radio, and maybe did some direct mail. Then
you just sort of sat back and waited to see what would happen. Sometimes you
could gauge how well your marketing was doing by the amount of sales you
brought in. Sometimes, you couldn’t. To be honest, it was the proverbial
crapshoot. Then came the internet, and the need for Marketing Automation
Software Platforms.
3
billion users … and growing!
Can you believe it? Something
that wasn’t even here just a few short years ago, is now being used by over 3
billion people on a daily basis. 650 million in China, 280 million in the US, 240
million in India, and hundreds of millions more across Europe, South America,
Africa and all the rest. But just because 3 billion users will have access to
your website, doesn’t mean it’s going to translate into sales. You need to
monitor exactly what’s going on out there, to have a flexible marketing plan
that can take advantage of market conditions, and an overall, comprehensive
accountable action plan that works 24/7/365. Voila! You need a proactive marketing automation software program.
And you need it sooner, rather than later.
The
better the technology, the better the results
The technologies you need to
utilize for the most effective marketing automation software platform consist
of Maximizing Acquisition, Optimizing Conversion, and Customer Behavior
Analysis.
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