As your marketing strategy matures or expands,
automating some of the marketing tasks is a good decision. Your team can devote more time to creative
work while leaving the data gathering and processing to a marketing automationsoftware platform. But how do you decide
which platform would work best for your business?
Analyze Your
Needs
Get a clear understanding of your current
marketing needs and what your requirements will be over the next 3 to 5
years. Some of the items to review in
your analysis can include:
·
What takes the
most time? Take a look at all of the
processes that your team performs and identify the one that consumes the most
time. Is it entering new leads? Social media posts? Email processing? Make sure that your marketing automation
platform can help reduce the time on this process.
·
Which tasks
provide the most benefit? Can you
determine if a particular task yields good ROI, and if automated could be even
better? Make sure this item is also
addressed in your marketing automation software.
·
What are your
marketing goals? Do you wish to increase
web site visitors? Generate more
leads? Improve conversion rates? Stay focused on your key strategic goals and
make sure your choice can help you to achieve those goals.
Functional
Capabilities for Now and the Future
The best marketing automation software platform
will not just have good core
functionality but will also have the ability to integrate and provide best
practices to boost your results. Some of
the capabilities should include:
·
Lead
Generation – several key tools should help to generate leads for your
business. These tools should include
strong SEO analysis as well as gathering as much information about visitors as
possible. For example, partial data such as an email address and geographic
area can help you to get more insight into a visitor so that you can entice
them to make a purchase.
·
Contact
Management – the information for contacts can come from multiple sources such
as customer information, email subscriptions, web site visits, affiliate
microsites, social media and more. Make
sure your software can handle this information and organize it to be effective.
·
Web Page
Updates – many businesses choose to have multiple web pages to target different
audiences. There can be brand sites, affiliate
microsites, and promotional pages that are part of your marketing
campaign. Your automation software
should help you to make multiple updates to all of your pages based on your
marketing needs. For example if you want
to launch a special promotion across multiple pages, your automation software
should help you to execute quickly and effectively.
·
Customer-Centric
Features – improving the customer experience should be a top priority for any
marketing organization. Leveraging tools
such as click to chat, call or email can give customers the options that they
prefer, which will enhance their experience and encourage better conversion rates.
·
Data-Based-Decisions
– the best marketing automation software platform will have the ability to help
you make solid decisions by using the data available. Information such as which pages have the best
conversion rates, what pages cause the most bounces, and other key information
will guide you to improve your online marketing results.
Like No Other
The Fyoosion solution is a fully integrated
marketing platform that is designed specifically for marketing
professionals. The intuitive interface
makes it easy to use, while the sophisticated algorithms and seamless
integration provides the best-in-class marketing tools. Test and deploy changes to multiple web pages
in minutes instead of hours. Analyze the
effectiveness of your affiliate microsite platform. Increase leads through strong content
creation and SEO tuning. Fyoosion can
take your marketing to the next level of performance.
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