The phrase “customer experience” is used a lot in
the marketing world. But the experience
that you create on your web site can say a lot about your business and how you
take care of customers. When clients feels they were treated fairly they
will return and recommend your company to others. Through a direct marketing automation
platform you can analyze your web site and adjust it to make sure the
experience is the best it can be.
Some ways to improve your customer experience
through a direct marketing software platform
include:
·
Remove
duplicate emails – one bothersome experience for customers and potential
customers is to receive the same email more than once. Clean up your contact information and make
sure the emails are relevant to the receiver.
Using the right marketing platform lets you refine your email lists to
send the best message to the right prospects.
·
Provide easy
customer service – enable multiple methods of contact on your web pages to
reach a representative. This can include
click to chat, email or call. The
visitor then feels comfortable making the choice that they prefer, and provides
an opportunity to close the sale.
·
Observe
behaviors – using heat maps and other analysis tools, you can better understand
what portions of your web pages attract visitors and which ones may need
refinement. Also carefully watch the
source path where the visitor originated.
Social media sites, affiliates, and other locations could give clues to
the visitor’s preferences.
·
Stay up to
date – keep your content fresh and the promotions enticing for your
customers. Make trial offers, coupons,
and other types of promotions available on a regular basis, but keep them
changing so that visitors cannot always “assume” there is the same sale. If the offer is limited time, make sure it is
limited.
Fyoosion is the premier direct marketing automation platform that can help you improve your
customer experience and drive new sales, new conversions and build loyalty.
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