The Key to Customer Acquisition and Retention

Recent studies have shown that the cost to acquire a new customer can be anywhere from 5 to 7 times MORE than the cost to retain an existing customer.  This should be a shocking statistic for any size or type of business. The lesson to learn is to treasure and value your existing customers. Using the right customer acquisition and retention software can help you to not only gain new clients but to also keep your existing customers happy and coming back.

The Cost of Customer Satisfaction

Before a company begins to question the ROI for marketing, ask if they know how much it would cost to lose a single customer. The formula is not very complicated:

• The average purchase amount for your customer, multiplied by 12 months
• PLUS the costs involved to gain a new customer to replace
• PLUS the time, labor and expenses incurred while there are lost sales

Part of the key to increase customer retention is to gather important data about purchasing habits and use an automated platform to help improve the customer’s experience with your company.

Fyoosion can help customer acquisition and retention with these key features:

• Almost every aspect of a visitor’s experience on each page of your web site is captured and available for analysis. This includes the initial source link, to which pages are visited, which links are clicked, and what portions of the web pages are viewed more intensely than others.  This helps you determine what portions of your web site are “working” and what areas should be reviewed.
• Simplify the buying steps through pre-filled information.  Your goal should be to allow existing customers to make a purchase in 3 steps or less. By capturing as much information as possible, and then verifying the information accuracy, you can help your customer make buying from your company easy and pleasant.
• Gain valuable insight into your customer likes and dislikes.  Through social media management and customer centric data analysis you can learn where to target and what types of promotions will work the best.

If you are ready to keep more customers while also generating high quality leads, take a closer look at Fyoosion’s customer acquisition and retention solutions. 

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Marketing Automation Software Platform for Launching and Managing Powerful Campaigns

For long, marketers have been looking for technologies and systems that can match the new dynamics of customer behavior. With the advent of technological convergence and integration of various media channels, there is a perceptible shift in the way consumers behave while making buying decisions. Conventional methods of marketing and the usual approach to appease consumers are unlikely to deliver the desired results in this age of high-tech digital marketing. Marketing automation software platform provides the technology and tools that marketers need to create a highly structured and systematic marketing campaign that can attract targeted traffic.

Makes Many Key Marketing Tasks Easy

Marketers are realizing that they must provide customers more relevant and highly personalized content to enhance their experience and thus positively influence their buying decisions. Digital marketing is getting more complicated, especially for small and upcoming enterprises as they have to be hands-on in crucial and must-do activities like handling social media, content production, search optimization and lead generation, not to forget analytics. This can be a highly time-consuming and hassling experience besides forcing them to revisit their limited marketing budget.

With the best marketing automation software platform, they can automate all those manually-handled and repetitive tasks which can not only save valuable time but also ensure that they are performed in a more efficient manner. It can also help in achieving seamless unification of data unification as it provides a single platform for data storing, data management and analytics. Marketing automation for B2C can go a long way in improving customer acquisition and retention.

Launch Campaigns Across Multiple Channels

Marketing automation software has integration at its core. The innovative marketing tools that it brings to your business can help create and launch marketing campaigns across channels.
A leading retention automation software like Fyoosion is in demand among marketers because of its ability to help marketers bring back customers more frequently to their website and perform the desired action. Fyoosion is the best retention automation platform for driving up sales and improving revenues. 

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How to Boost Customer Acquisition and Retention Using Today’s Advanced Marketing Technologies

It is important for businesses to have a customer centric approach to ensure that sales and profits are sustained in a growingly competitive marketplace. With most business sectors experiencing growth plateau and with customer expectations rising, there is an imminent need for improving engagement with customers for achieving a high level of customer acquisition and retention. This can be achieved by using advanced marketing technologies that can boost service while simultaneously integrating delivery channels.

Give Your Customers an Enhanced Experience
Businesses are recognizing the need to deliver an enhanced experience to customers for increased loyalty and lesser attrition. Marketing strategies such as cross-selling can lead to increased revenues and profits. Rapid development of technologies in marketing and the increasing dependence on digital tools by consumers makes it imperative for marketers to look at newer, smarter ways of engaging them. Marketing automation makes customer acquisition and retention easy for marketers and helps them enhance revenues and optimize several other areas of marketing.

Marketing automation can help improve the outcome of marketing campaigns through better targeting of customers and by leveraging the detailed and accurate customer information that advanced marketing tools provide. This can help in enhancing customer experience that can eventually lead to increased sales and profits. Use the best available marketing automation platform to increase customer retention and drive sales and profits.

Broaden Your Reach
We live in a highly interconnected world today, where marketing activity is not just limited to enhancing individual experience and value. With the sophisticated marketing technologies and tools available, it is possible to broaden your reach to beyond your dedicated customers to their networks. A highly satisfied customer is more likely to refer new customers and boost your customer acquisition and retention efforts. It is apparent from research that a significant percentage of all purchases come from word-of-mouth recommendation of some kind. Those potential customers referred by your clients are more likely to convert when compared to other customers. 

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The Role of Direct Marketing Platform in Drawing Marketing Strategies

Marketing experts reveal that you can increase your profits exponentially by achieving a small increase in your customer retention rate. When you have done all the hard work and brought the customers to your business website, it could be frustrating not to convert them. But losing them to your competitors after having converted them could be even more exasperating. You need the best direct marketing platform to be able to acquire and retain customers optimally.

Achieve Desired Results 
By using a suite of unique marketing tools and advanced technologies, you can achieve a high percentage of acquisition and retention. Targeted communication tools such as direct mail templates and email can be used to send the right message about a particular product range that appeal to your customers in a specific market segment. Advanced direct marketing platform comes with powerful marketing tools that can help you create the best campaigns and strategies for rewarding outcomes.

Improve Impact of Campaigns
Smart marketers are now using marketing automation software platform to improve marketing effectiveness and campaign implementation. They can automate several key areas of marketing and thus reduce cost significantly while ensuring that the campaign materials and message are delivered more effectively.

Direct marketing software solutions are available to marketers who are willing to break away from the conventional and try a few innovative approaches to marketing. The platform can become the central point for disseminating all information related to marketing campaign. Marketers will also be able to monitor all data from one convenient place and take suitable course-correcting action in a timely manner to augment end results.

With the right direct marketing platform, analyzing and segmenting your customer database becomes easy. You can engage with them more effectively by sharing relevant information based on their past buying trends and patterns. Leading direct marketing platform like Fyoosion is regarded by top marketing experts as the best for both small and established enterprises. 

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Give Your Marketing Campaigns More Power with Advanced Cloud Marketing Platform

When traditional marketing is combined with software associated programs, it leads to the creation of a cloud marketing process. You can easily shift all marketing assets to an online resource where they can exist in customized portals. By placing these assets online, it becomes easy for all players concerned to access, modify, share and use them. In other words, a cloud marketing platform empowers marketers with the tools needed to optimize efficiency and convenience.

How it makes your tasks easier
Marketing automation that offer cloud-based solutions have become the next big thing for most enterprises. Major brands often have to make use of multiple mediums and channels to reach their target audiences. This can be achieved only when they have the tools and technologies necessary to plan, develop and manage campaigns and customize the content to its different channels.

Cloud marketing platform can be used to launch marketing strategies and campaigns swiftly without having to depend on your IT resources. The platform can be expanded to match your growing needs because of the easy scalability feature. It can simplify the planning and management of your brand’s marketing content which in turn, makes selection and transmission of content over various marketing channels hassle-free and effortless.

More Here: https://fyoosion.wordpress.com/2016/02/05/give-your-marketing-campaigns-more-power-with-advanced-cloud-marketing-platform/

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Facts to Consider While Utilizing Website Conversion Optimization Tools

Website conversion is defined as the specific action that marketers want their targeted audience to perform when they visit their website. When it happens, the visitor becomes a lead for the company. Website conversion optimization is the technique or series of techniques used to boost the percentage of people who take the desired action on the website and become leads for the company. 

A complex process that must be handled by experts

As is abundantly evident, conversions do not happen simply like that. It is a highly scientific process which involves a series of controlled tests and evaluation of results. The outcome is minutely analyzed and dissected to create processes which can be applied to achieve higher conversions that can potentially lead to increased customer retention, better sales and enhanced profits. 

More Here: https://fyoosion.wordpress.com/2016/01/20/facts-to-consider-while-utilizing-website-conversion-optimization-tools/

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Which Marketing Automation Software Platform is Best for You?

As your marketing strategy matures or expands, automating some of the marketing tasks is a good decision.  Your team can devote more time to creative work while leaving the data gathering and processing to a marketing automationsoftware platform.  But how do you decide which platform would work best for your business?

Analyze Your Needs

Get a clear understanding of your current marketing needs and what your requirements will be over the next 3 to 5 years.  Some of the items to review in your analysis can include:

·         What takes the most time?  Take a look at all of the processes that your team performs and identify the one that consumes the most time.  Is it entering new leads?  Social media posts?  Email processing?  Make sure that your marketing automation platform can help reduce the time on this process.

·         Which tasks provide the most benefit?  Can you determine if a particular task yields good ROI, and if automated could be even better?  Make sure this item is also addressed in your marketing automation software.

·         What are your marketing goals?  Do you wish to increase web site visitors?  Generate more leads?  Improve conversion rates?  Stay focused on your key strategic goals and make sure your choice can help you to achieve those goals.

Functional Capabilities for Now and the Future

The best marketing automation software platform will not just have  good core functionality but will also have the ability to integrate and provide best practices to boost your results.  Some of the capabilities should include:

·         Lead Generation – several key tools should help to generate leads for your business.  These tools should include strong SEO analysis as well as gathering as much information about visitors as possible. For example, partial data such as an email address and geographic area can help you to get more insight into a visitor so that you can entice them to make a purchase.

·         Contact Management – the information for contacts can come from multiple sources such as customer information, email subscriptions, web site visits, affiliate microsites, social media and more.  Make sure your software can handle this information and organize it to be effective.

·         Web Page Updates – many businesses choose to have multiple web pages to target different audiences.  There can be brand sites, affiliate microsites, and promotional pages that are part of your marketing campaign.  Your automation software should help you to make multiple updates to all of your pages based on your marketing needs.  For example if you want to launch a special promotion across multiple pages, your automation software should help you to execute quickly and effectively.

·         Customer-Centric Features – improving the customer experience should be a top priority for any marketing organization.  Leveraging tools such as click to chat, call or email can give customers the options that they prefer, which will enhance their experience and encourage better conversion rates.

·         Data-Based-Decisions – the best marketing automation software platform will have the ability to help you make solid decisions by using the data available.  Information such as which pages have the best conversion rates, what pages cause the most bounces, and other key information will guide you to improve your online marketing results.

Like No Other

The Fyoosion solution is a fully integrated marketing platform that is designed specifically for marketing professionals.  The intuitive interface makes it easy to use, while the sophisticated algorithms and seamless integration provides the best-in-class marketing tools.  Test and deploy changes to multiple web pages in minutes instead of hours.  Analyze the effectiveness of your affiliate microsite platform.  Increase leads through strong content creation and SEO tuning.  Fyoosion can take your marketing to the next level of performance.

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