Monday 29 February 2016

How to Boost Customer Acquisition and Retention Using Today’s Advanced Marketing Technologies

It is important for businesses to have a customer centric approach to ensure that sales and profits are sustained in a growingly competitive marketplace. With most business sectors experiencing growth plateau and with customer expectations rising, there is an imminent need for improving engagement with customers for achieving a high level of customer acquisition and retention. This can be achieved by using advanced marketing technologies that can boost service while simultaneously integrating delivery channels.

Give Your Customers an Enhanced Experience
Businesses are recognizing the need to deliver an enhanced experience to customers for increased loyalty and lesser attrition. Marketing strategies such as cross-selling can lead to increased revenues and profits. Rapid development of technologies in marketing and the increasing dependence on digital tools by consumers makes it imperative for marketers to look at newer, smarter ways of engaging them. Marketing automation makes customer acquisition and retention easy for marketers and helps them enhance revenues and optimize several other areas of marketing.

Marketing automation can help improve the outcome of marketing campaigns through better targeting of customers and by leveraging the detailed and accurate customer information that advanced marketing tools provide. This can help in enhancing customer experience that can eventually lead to increased sales and profits. Use the best available marketing automation platform to increase customer retention and drive sales and profits.

Broaden Your Reach
We live in a highly interconnected world today, where marketing activity is not just limited to enhancing individual experience and value. With the sophisticated marketing technologies and tools available, it is possible to broaden your reach to beyond your dedicated customers to their networks. A highly satisfied customer is more likely to refer new customers and boost your customer acquisition and retention efforts. It is apparent from research that a significant percentage of all purchases come from word-of-mouth recommendation of some kind. Those potential customers referred by your clients are more likely to convert when compared to other customers. 

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