Retention Automation Platform for Effective Management of Your Customer Database

Is it more important for a business to acquire more new customers on a regular basis or to retain its existing customer base successfully? The debate can go on endlessly. Marketing experts are unwilling to take sides. They say both acquiring new customers as well as retaining existing ones are equally important. While acquiring new customers may appear to be easy, given the numerous sophisticated marketing tools available for the purpose, to increase customer retention can be quite a major challenge.

Helps Strike the Right Balance

Marketers are turning to retention automation platform to achieve this. It is quite normal for a company’s core customer base to rise and fall as new customers are added. It is important to regularly assess the number of active customers in the base and ensure that verifying that you are striking the right balance between the customer acquisition and retention numbers. Your customer base must have an impressive percentage of existing customers because it indicates that they love your products and/or services and are not inclined to go elsewhere.

Know More about the Changing Needs of Your Customers

Marketers are always focused on creation of a database that continuously grows over time. Customer acquisition software is being used by smart marketers to improve their count of new and active customers. At a practical level, it is impossible for a company to keep all their customers happy all the time because in a changing marketplace, the expectations also undergo a constant churn. Marketers who anticipate their expectations and incorporate necessary changes quickly to meet them are the most successful. The role of retention automation platform is crucial in helping them achieve this.

There are highly sophisticated retention automation platform options available such as Fyoosion which has been developed specifically to optimize conversion and retain existing customers using a number of marketing tools. These tools are user-friendly and can be easily deployed.

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Using Marketing as a Service Software for Better Content

One of the more difficult marketing tasks is providing good content that keeps people interested and generates the right response.  Marketing as a service software can help in this area by leveraging your good content and freeing up time to help your marketing team use their creativity for better content.

Tips for Better Content

It is quality, not quantity, which is important for content.  Knowing your audience and what they prefer is the key to delivering the best content that compels the reader to take action.

The following are some tips for better content and using marketing as a service software to manage your content:

·      Be informative – even the most boring subjects can be of interest for someone who wishes to learn more.  Help to educate your audience on your business and its products or services.  Avoid the sales pitch and take a more instructive stance to help persuade your readers.  Marketing as a service software can help you publish the educational content to multiple sites.

·   Avoid business jargon – using industry-specific terms or acronyms can cause readers to abandon the content quickly.  Instead use plain terms as if you were speaking normally to someone you do not know.  Titles should be very clear and concise.  Leverage marketing software to make attention-grabbing posts with links to your content.

·   Be brief – there is no need to fill a web page with endless sentences.  Instead strike a balance between content and visual appeal, keeping in mind that most visitors will only spend a few seconds reading the content.

The Right Content Management Solution

Fyoosion is the premier customer acquisition retention centric platform that is delivered online.  Through marketing as a service software, Fyoosion is available without the hefty investment of hardware or IT resources.  Generating captivating content that improves conversion rates with Fyoosion.

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Top 3 Conversion Techniques using a Marketing Automation Software Platform

For any business, conversions can be the difference between success and failure.  Just as with a traditional brick and mortar store, if you have lots of people come in to look but no one makes a purchase, your store will not be open for long.  The same holds true for e-commerce web sites.  Lots of online visitors do not necessarily mean a thriving online business.  A quality marketing automation software platform can boost conversions to make your business successful.

Three Keys to Conversions

1.    Know your audience persona – your business should already have a good idea of the ideal customer.  The particular traits and habits of that target persona should be built into every aspect of online marketing.  With a good marketing automation software platform you will be able to monitor the visitors to your site and other pages, plus capture key demographic information that can be compared to your persona profile.  Over a short period of time you should see certain trends that could influence adjustments to your profile or your marketing approach.

For More Information Visit: http://www.fyoosion.com/blog/top-3-conversion-techniques-using-a-marketing-automation-software-platform/#comments

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Fyoosion - A Game-Changing Marketing Engine

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Make a Difference to Your Campaign Effectiveness with the Best Direct Marketing Software

Marketing professionals have a lot on their plate in today’s business situation. They have to deal with and decipher tons of data and reach out to customers across various channels to remain relevant and successful in today’s increasingly competitive business situation. Having the right solution to streamline marketing efforts and strategies can make a major difference to outcomes of campaigns. Direct marketing software can be the perfect solution for managing the challenges associated with marketing.

Adds More Punch to Marketing Efforts

With the best automated software, you can create successful campaigns without having to expend unusually large number of resources. You won’t have to depend on a larger staff to carry out campaigns and manage various aspects of marketing of your growing business when you use direct marketing software. A smaller team of qualified marketers can accomplish a lot with help from automation software.

With the right CRM software, you can not only save time but also improve the effectiveness and efficiency of your campaigns significantly. The software allows you to schedule marketing campaigns, and send out messages that reach your targeted audience at the right time.

Numerous Benefits

Another key benefit is that direct marketing software can help you achieve better results within a limited budget. With automated software, teams can create highly coordinated campaigns even when they are based at remote locations. The software makes sure that the message sent out to customers remains consistent even when it emanates from diverse regions.

Marketing automation software such as Fyoosion is designed to give marketers more teeth to create, develop and launch powerful campaigns that can help improve conversion numbers dramatically. Fyoosion helps overcome the challenges of maintaining a steady brand message when campaigns are launched from geographically diverse locations at the same time.

With this sophisticated direct marketing software the whole campaign can be easily automated simple to deliver personalized campaigns to an assortment of audiences. The best part is that it can be achieved using fewer resources, thus bringing down the cost of campaigns dramatically.

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Retention Automation Platform Can Help You Hit Your Financial Goals

Marketers are turning to technology to give more teeth to their campaigns and make them more highly targeted. The smarter ones are using advanced data systems to collect and collate detailed information about customers. They can use the data to know about the likes and preferences of their key customers. The data can be used to launch highly effective and successful campaigns. Retention automation platform is being used by marketers to create campaign strategies which can drive the kind of targeted audience they want to visit their website.

Automation Tools for Smooth Business Management

With competition becoming extremely intense in every business sector, it is crucial for businesses to use retention automation platform to improve the quality of engagement with clients and draw more relevant traffic. When they use the right automation tools and feature, they can improve flow of traffic and increase conversions which can do wonders to their bottom line and profits.

With customers becoming more demanding and the major players ready to tempt them with best prices and great offers, smaller players have realized that to survive in a market which is embracing technology in a big way, they must revisit their strategies and realign their approach to direct marketing. By using the best customer acquisition retention platform, it is possible to stand up to competition and achieve their immediate as well as long term goals.

Empowers Marketers to Launch Campaigns Independently

Retention automation platform makes it easy for marketers to segment their markets neatly, categorize their customers and focus more sharply on customers who have the potential to add more value to their business. The technology can also be used to target a new set of customers and bring back those who have moved away due to a variety of reasons.

Most marketers prefer using Fyoosion, a proven retention acquisition platform created exclusively to help marketers plan and launch campaigns independently without having to fall back on IT for support and guidance. Fyoosion combines technology and marketing to put marketers fully in charge of campaigns.

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Businesses Are Using Automation B2C Software to Launch Successful Campaigns

With marketing companies having to engage in handling multiple channels, the influx of data is growing in geometric proportions. This has necessitated the need to systemize their approach to marketing campaigns. A large number of businesses have started using marketing automation B2C software to achieve greater efficiency in their marketing activities. Research in this area clearly reveals that those who have failed to embrace technology are being left way behind in the race to supremacy in their respective domains.

Saves Time and Improves Productivity

By using the best marketing automation B2C software, marketers can increase efficiency. The software can be integrated into marketing programs to automate various tasks which may otherwise consume tons of valuable time. The software can be used for lead nurturing, improving productivity and reducing human intervention. 

For more: https://fyoosion.wordpress.com/2015/08/20/businesses-are-using-automation-b2c-software-to-launch-successful-campaigns/
 

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