Is Marketing as a Service Software Right for You?

With the growing acceptance of online service applications businesses are now re-examining their needs to host sophisticated systems in-house or if using the cloud is appropriate.  Marketing as a service software (MaaS) is gaining momentum because of its ability to generate significant results while also reducing the overall expense of marketing initiatives.

How Does MaaS Work?

There are some relatively simple steps to use marketing as a service for any business:

1.    Find a reliable provider that has the tools you will need

2.    Complete a subscription agreement for the services desired

3.    Authorize connections and training for your key personnel

4.    Begin work and monitor results

The real advantage is that there is no need for significant investment in up-front hardware, software, or network upgrade expenses.  Instead of becoming computer software installation experts, your marketing team can jump right into the marketing applications and get results much faster.

How Do I Pick the Best Provider?

Consider these items when choosing a MaaS provider:

·         Does the provider take the time to understand your marketing goals? 

·         Are there flexible solutions available for you to choose?

·         How comprehensive are the tools provided?

·      Is the application fully integrated so that data gathered for SEO, as an example, is then used for web site content, email, blogs and other materials?

·         Can the provider scale up or down depending on your business needs?

·        Are the reports relevant and can be used to increase conversion rates to achieve marketing goals?

ConversionCentric Sites and MaaS

Any solution that is chosen should be focused on creating conversion centric sites.  Taking qualified leads or visitors and converting them to customers should be the key focus of any marketing application.  The Fyoosion solution is an ideal choice for many businesses to get their online marketing on the right track.

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Marketers Get the Controls as a Revolutionary Integrated Marketing Platform is launched

An integrated marketing platform is what marketers’ dream of for launching their marketing campaigns as it has the ability to take convenience and effectiveness of marketing to the next level. Their dreams are now a reality as Fyoosion; the Marketing-as-a-Service platform has been launched and is now available for marketers. The breakthrough marketing automation platform has been billed as a huge game-changer. It is poised to revolutionize the dynamics of direct marketing dramatically.

It is a fact that marketers don’t generally get to have the final word in marketing campaigns as they have to usually brook interference from the IT professionals and give in to their suggestions and opinions.

Frees Marketers from IT Dependence

The whole endeavor of Fyoosion’s integrated marketing solution is to put marketers in the driver’s seat and allow them to implement their strategies without having to depend on their IT department or wait for their clearance. Fyoosion’s unique solutions help close the gap between technology and marketing. Marketing professionals can bring about dramatic increase in conversions.

The marketing automation software platform uniquely merges marketing and technology into one powerful resource. It comes pre-integrated with a host of technologies that assures improved lead generation and optimum conversion. Marketers can utilize and enjoy the benefits of over 40 technologies in a single dashboard.

Pr-Integrated Technologies to Help Hit Marketing Goals

Fyoosion shows marketers how to leverage their breakthrough technology and unique features to optimize conversion and increase revenue generation. Marketers can hit their targeted business goals with amazing regularity. The just launched integrated marketing platform is flexible too as the features can be fine-tuned to meet the changing expectations consumer expectations, preferences and demands.

Marketers have whole-heartedly welcomed Fyoosion because they can now get freedom from their fetters and focus completely on their core marketing objectives to make their campaigns more impactful. Fyoosion’s technologies are not IT-dependent which makes it easy for even those marketers who not tech-savvy to be in charge of marketing operations.

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The Quest for Conversions: An Interview with Fyoosion’s Abhishek Jain

Each year, businesses spend tens of billions of dollars on online advertising, attracting plenty of eyeballs to their products and services. But unless you have an effective strategy to capture and convert those eyeballs into something meaningful, such as revenue, that ad spend can be a black hole to the bottom line.

Abhishek Jain, CEO of Fyoosion, LLC, specializes in helping start-ups and small companies maximize their ad dollars effectively. The Fyoosion platform is focused on analyzing data to maximize and optimize the conversion rates for their clients. equities.com spoke with Mr. Jain to learn more about his process and to get his thoughts on the marketplace today.

 

Read More:

http://www.equities.com/editors-desk/stocks/technology/the-quest-for-conversions-an-interview-with-fyoosion-s-abhishek-jain

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Fyoosion is Funding

As many of you know, we started Fyoosion just over a year ago. Since then we have developed an operating product and garnered our first customers. We are deeply grateful for everyone that has helped so much in taking us so far so quickly. We now have identified 400 sales leads, and our sales pipeline is currently $1.5M and growing! We feel we are totally on the verge.. We are doing a very small raise, around $1M, and wanted to allow those of you who know us and believe in what we are doing to be rewarded for your loyalty. We are opening up investments in a priority approved order for you, our best cheerleaders, to also benefit from the growth in value in the company that you as a group are driving. However, our lawyers, those grumpy guys, have limited our minimum investment to $12k and over. Hopefully, this will not serve as too much of a barrier.

Call or email to discuss. And, congratulations to everyone! :)

Fyoosion
http://www.fyoosion.com/
P: +1(848) 228-2546
E: info@fyoosion.com

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Why Companies Are Taking to Direct Marketing Automation in a Big Way

Direct marketing automation is a technology that helps marketing managers get a grip on and streamline marketing tasks as well as measure the outcome accurately. The aim of using direct marketing automation is to increase workflows, boost operational efficiency and achieve revenue targets faster.

The direct automation marketing segment is growing at a pretty fast clip indicating its growing popularity and acceptance. Experts are predicting that it will be a five billion dollar market in 2015. Why are companies adopting the marketing automation software platform?

Why the Tilt towards Direct Marketing Automation

The rapidly changing buyer behavior is compelling companies to transform the way they market and sell products and services. Changing marketplace situations and the shaky economy has also forced companies to review their approach to revenue generation and measurement. With advancement in marketing software systems and increasing use of the software-as-a-service (SaaS) delivery model, adapting direct marketing automation is becoming increasingly easy and affordable for companies.

Direct marketing automation is an intrinsic part of modern marketing processes. It can be used for key marketing tasks such as lead generation, lead nurturing, segmentation, relationship marketing, cross-sell and up-sell. Automation can also help improve customer retention and give you definite marketing ROI measurement values.

Where Can the Technology Be Best Used

Contrary to popular thinking, direct marketing automation is not only for big enterprise. In fact, statistics show that the largest segment adopting this technology is the small and medium-sized businesses. Even companies that have just started operations are now using automation to accelerate their growth process and catch up with competitors.

It is also very apparent that direct marketing automation is being used by various industries that are using it. While the early adopters were from industries such as high-tech software and business services, the technology is now commonly used by companies across all categories such as retail, financial services, healthcare, media and entertainment.

Fyoosion, the marketing experts with expertise in high-tech online marketing technologies say that industries are taking to marketing automation for its high efficiency and ability to enhance customer relationships.
Source url:  https://fyoosion.wordpress.com/2015/01/20/why-companies-are-taking-to-direct-marketing-automation-in-a-big-way/

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Cloud Hosting for Efficient Management of Your Website

Cloud Hosting

Cloud hosting is an advanced hosting option for websites in which virtual servers are used. They get their computing resource from networks of physical web servers. As it is available as a service, clients can tap into it according to their needs and demands of their website. Unlike other hosting services, with cloud you only pay what you use.

Virtual Data Center is a development of the concept of cloud hosting for enterprise customers. Virtual network of servers in the cloud are used which can be used to host all of a business’s IT operations including its websites.

Virtual and Private HostingCloud hosting can also be done by hosting websites on virtual servers which pull resources from the same pool as other freely available virtual servers. The same networks are used for transmission of data. There will be basic security measures in place to ensure data protection. This arrangement works fine for most online businesses. Private cloud hosting is an alternative that can be explored by those enterprises needing advanced privacy because of the nature of their business.

Offers High Reliability and Security

Cloud hosting ensures reliability as the system draws its resources from a wider network of physical servers. If one server goes offline, the level of resource available to the cloud may be diluted to some extent but the availability of the website will remain unaffected as the virtual server will continue to pull resource from every available network of servers to ensure seamless performance.

Cloud hosting also assures physical security as the servers are located within data centers that are protected by security measures that these facilities enjoy.

Using cloud hosting from top providers such as Fyoosion also guarantees flexibility and scalability. As resources are available on demand, any increase in functionality can be easily met by accessing the resources seamlessly.

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A/B Split Testing - Why Your Business Cannot Do Without It

A/B split testing is an amazingly effective and easy-to-implement method of optimizing your marketing campaigns. Basically, it involves testing two versions of your website among a small group of your subscribers to determine which version gets the best results. The version that passes the test can be provided to the rest of your subscribers.

Tweaking your landing page slightly using an effective A/B split testing software can make a major difference to your immediate and long term profits. The problem most marketers face is not finding a powerful and efficient testing system that can deliver accurate results.

The Best Software Can Make Split Testing Amazingly Easy

Fyoosion is one of the most trusted developers of high quality A/B testing software. Their user-friendly system can help split traffic instantly to different landing pages without even making any modifications. Setting up new split tests is easy and quick with the company’s advanced software. You can simply specify your URLs and effortlessly assign a percentage of traffic to each URL.

By using A/B split testing software you can determine what's working for you.  You will know where precisely to put your time and resources to get the best results. This amazing software can help you split test multiple landing pages without modifying code or HTML. You can also track conversions from all landing pages and optimize them accordingly.

There’s a Lot More you can do Besides Split Testing

With Fyoosion A/B split testing software, you can understand visitor behavior and priorities better when they visit your site. You can even solve specific problems you have with your website pages. It means that you can use the software as a powerful diagnostic tool to find out errors and learn how to fix it.

A/B split testing can dramatically change assumptions you may have about the best way to design a web page or optimize its utility.

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