Why Companies Are Taking to Direct Marketing Automation in a Big Way

Direct marketing automation is a technology that helps marketing managers get a grip on and streamline marketing tasks as well as measure the outcome accurately. The aim of using direct marketing automation is to increase workflows, boost operational efficiency and achieve revenue targets faster.

The direct automation marketing segment is growing at a pretty fast clip indicating its growing popularity and acceptance. Experts are predicting that it will be a five billion dollar market in 2015. Why are companies adopting the marketing automation software platform?

Why the Tilt towards Direct Marketing Automation

The rapidly changing buyer behavior is compelling companies to transform the way they market and sell products and services. Changing marketplace situations and the shaky economy has also forced companies to review their approach to revenue generation and measurement. With advancement in marketing software systems and increasing use of the software-as-a-service (SaaS) delivery model, adapting direct marketing automation is becoming increasingly easy and affordable for companies.

Direct marketing automation is an intrinsic part of modern marketing processes. It can be used for key marketing tasks such as lead generation, lead nurturing, segmentation, relationship marketing, cross-sell and up-sell. Automation can also help improve customer retention and give you definite marketing ROI measurement values.

Where Can the Technology Be Best Used

Contrary to popular thinking, direct marketing automation is not only for big enterprise. In fact, statistics show that the largest segment adopting this technology is the small and medium-sized businesses. Even companies that have just started operations are now using automation to accelerate their growth process and catch up with competitors.

It is also very apparent that direct marketing automation is being used by various industries that are using it. While the early adopters were from industries such as high-tech software and business services, the technology is now commonly used by companies across all categories such as retail, financial services, healthcare, media and entertainment.

Fyoosion, the marketing experts with expertise in high-tech online marketing technologies say that industries are taking to marketing automation for its high efficiency and ability to enhance customer relationships.
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