Tuesday, 20 October 2015

Marketing Automation Software Can Dramatically Change the Way You Market Your Products



It is hard to come across marketers who have not used marketing automation software to achieve their company’s sales goals. Marketing automation is an integral part of business and is being used on a large scale in managing sales platforms. It is becoming clear that companies using this powerful marketing tool are performing better than others. 

It is apparent that growing businesses cannot do without technology. With markets extending way beyond geographical borders and national boundaries, a whole new marketplace is now available for companies to explore and sell to. Companies are using marketing automation service to bring standardization to businesses operations across the globe and achieve a high level of efficiency regardless of the scale of marketing operations.

With customers using online resources to research and know more about the products and services they are interested in, they connect with you only at the last few stages of a buying cycle. With marketing automation software, you can access special tools to analyze customer behavior and be ready for them at the first point of contact.

In an increasingly competitive marketplace for almost every business domain, customers are flooded with choices. In such situations, it becomes critical for companies to track the moves of their potential customers and present them with the kind of offers they are looking for to close the deal quickly and effectively. Without marketing automation software, this can be tough to achieve.

Monday, 12 October 2015

The Game Changer Marketing Engine Which Can Revolutionize Online Marketing



It is clearly evident from feedbacks and testimonials from Fyoosion clients that this amazingly innovative marketing automation platform is a game changer in the real sense. Fyoosion has helped growing companies manage their ecommerce and backend activities better, track inventory in a more effective manner and deal with every other aspect of marketing problem in the smoothest possible manner. 

The game changing marketing engine is sharply focused on analyzing data to maximize and optimize the conversion rates of clients. It is a cross channel marketing platform which empowers marketers by providing them all the tools and technologies they need on one single, user-friendly platform.

Before Fyoosion marketers had to use various types of tools and technologies to carry out critical activities like email optimization, sales optimization, AB/MV testing and surveys. With Fyoosion, they can carry out all these activities from the same software, saving them time and effort.

Fyoosion is a one of a kind, multi-channel marketing platform that helps boost sales significantly which can result in revenue optimization. It is also a proven platform for improving customer acquisition. 

There’s a lot more you can do with this high-end marketing automation software. You can maximize online sales, optimize backend and analyze performance using path-breaking technologies that are unique to this platform. With Fyoosion, you can finally achieve your dream of nimble marketing with its unique approach and creative solutions. It helps you get a specific and measured response to specific marketing input provided to customers.

Fyoosion helps you choose the right solution for your business by finding out what works best for your enterprise. You can get quick and accurate results on all kinds of testing involved in online marketing. The platform integrates over 40 different technologies. Marketers now need just this one platform to maximize, optimize and analyze conversion, customer behavior and acquisition.

Wednesday, 7 October 2015

Retention Automation Platform for Effective Management of Your Customer Database

Is it more important for a business to acquire more new customers on a regular basis or to retain its existing customer base successfully? The debate can go on endlessly. Marketing experts are unwilling to take sides. They say both acquiring new customers as well as retaining existing ones are equally important. While acquiring new customers may appear to be easy, given the numerous sophisticated marketing tools available for the purpose, to increase customer retention can be quite a major challenge.

Helps Strike the Right Balance

Marketers are turning to retention automation platform to achieve this. It is quite normal for a company’s core customer base to rise and fall as new customers are added. It is important to regularly assess the number of active customers in the base and ensure that verifying that you are striking the right balance between the customer acquisition and retention numbers. Your customer base must have an impressive percentage of existing customers because it indicates that they love your products and/or services and are not inclined to go elsewhere.

Know More about the Changing Needs of Your Customers

Marketers are always focused on creation of a database that continuously grows over time. Customer acquisition software is being used by smart marketers to improve their count of new and active customers. At a practical level, it is impossible for a company to keep all their customers happy all the time because in a changing marketplace, the expectations also undergo a constant churn. Marketers who anticipate their expectations and incorporate necessary changes quickly to meet them are the most successful. The role of retention automation platform is crucial in helping them achieve this.

There are highly sophisticated retention automation platform options available such as Fyoosion which has been developed specifically to optimize conversion and retain existing customers using a number of marketing tools. These tools are user-friendly and can be easily deployed.


Tuesday, 29 September 2015

Using Marketing as a Service Software for Better Content

One of the more difficult marketing tasks is providing good content that keeps people interested and generates the right response.  Marketing as a service software can help in this area by leveraging your good content and freeing up time to help your marketing team use their creativity for better content.

Tips for Better Content

It is quality, not quantity, which is important for content.  Knowing your audience and what they prefer is the key to delivering the best content that compels the reader to take action.

The following are some tips for better content and using marketing as a service software to manage your content:

·      Be informative – even the most boring subjects can be of interest for someone who wishes to learn more.  Help to educate your audience on your business and its products or services.  Avoid the sales pitch and take a more instructive stance to help persuade your readers.  Marketing as a service software can help you publish the educational content to multiple sites.

·   Avoid business jargon – using industry-specific terms or acronyms can cause readers to abandon the content quickly.  Instead use plain terms as if you were speaking normally to someone you do not know.  Titles should be very clear and concise.  Leverage marketing software to make attention-grabbing posts with links to your content.

·   Be brief – there is no need to fill a web page with endless sentences.  Instead strike a balance between content and visual appeal, keeping in mind that most visitors will only spend a few seconds reading the content.

The Right Content Management Solution


Fyoosion is the premier customer acquisition retention centric platform that is delivered online.  Through marketing as a service software, Fyoosion is available without the hefty investment of hardware or IT resources.  Generating captivating content that improves conversion rates with Fyoosion.

Tuesday, 22 September 2015

Top 3 Conversion Techniques using a Marketing Automation Software Platform

For any business, conversions can be the difference between success and failure.  Just as with a traditional brick and mortar store, if you have lots of people come in to look but no one makes a purchase, your store will not be open for long.  The same holds true for e-commerce web sites.  Lots of online visitors do not necessarily mean a thriving online business.  A quality marketing automation software platform can boost conversions to make your business successful.

Three Keys to Conversions

1.    Know your audience persona – your business should already have a good idea of the ideal customer.  The particular traits and habits of that target persona should be built into every aspect of online marketing.  With a good marketing automation software platform you will be able to monitor the visitors to your site and other pages, plus capture key demographic information that can be compared to your persona profile.  Over a short period of time you should see certain trends that could influence adjustments to your profile or your marketing approach.

For More Information Visit: http://www.fyoosion.com/blog/top-3-conversion-techniques-using-a-marketing-automation-software-platform/#comments


Monday, 21 September 2015

Fyoosion - A Game-Changing Marketing Engine

Thursday, 10 September 2015

Make a Difference to Your Campaign Effectiveness with the Best Direct Marketing Software

Marketing professionals have a lot on their plate in today’s business situation. They have to deal with and decipher tons of data and reach out to customers across various channels to remain relevant and successful in today’s increasingly competitive business situation. Having the right solution to streamline marketing efforts and strategies can make a major difference to outcomes of campaigns. Direct marketing software can be the perfect solution for managing the challenges associated with marketing.

Adds More Punch to Marketing Efforts

With the best automated software, you can create successful campaigns without having to expend unusually large number of resources. You won’t have to depend on a larger staff to carry out campaigns and manage various aspects of marketing of your growing business when you use direct marketing software. A smaller team of qualified marketers can accomplish a lot with help from automation software.

With the right CRM software, you can not only save time but also improve the effectiveness and efficiency of your campaigns significantly. The software allows you to schedule marketing campaigns, and send out messages that reach your targeted audience at the right time.

Numerous Benefits

Another key benefit is that direct marketing software can help you achieve better results within a limited budget. With automated software, teams can create highly coordinated campaigns even when they are based at remote locations. The software makes sure that the message sent out to customers remains consistent even when it emanates from diverse regions.

Marketing automation software such as Fyoosion is designed to give marketers more teeth to create, develop and launch powerful campaigns that can help improve conversion numbers dramatically. Fyoosion helps overcome the challenges of maintaining a steady brand message when campaigns are launched from geographically diverse locations at the same time.


With this sophisticated direct marketing software the whole campaign can be easily automated simple to deliver personalized campaigns to an assortment of audiences. The best part is that it can be achieved using fewer resources, thus bringing down the cost of campaigns dramatically.