Sunday 29 May 2016

Retention Automation Platform for Planning More Powerful Campaigns and Strategies

It takes lots of effort and planning to bring in a new customer to your website but is it worth the effort if the new client never turns up after one purchase? That’s why you need retention automation platform. It is common knowledge that it takes far less effort and resources to retain a customer than acquire a new one. That’s precisely why marketers are focused more on customer retention now.

Retention automation platform can do wonders to your ROI by converting one-time buyers into repeat customers. More importantly, it also helps you retain them for a longer term. Your one-time effort can bring you multiple benefits. Every customer is different and that’s why they must be individually analyzed and then segmented into appropriate groups before connecting these groups to appropriate automated campaigns that can move them in the direction you want them to move.

How it helps you categorize customers accurately

Automated data collection is the biggest benefit of using marketing automation. It helps data flow smoothly and securely and can be quickly analyzed by marketers to use them in the most effective manner for planning highly targeted campaigns. Retention automation software can help marketers distribute customers into clustered groups based on the data analysis.

Customer acquisition and retention is easily one of the biggest challenges that marketers have to deal with and on a daily basis almost. They can do their tasks more effectively, quickly and with lesser effort by using the right retention automation platform. It not only helps in collating and analyzing customer data and creating powerful campaigns but also helps you measure the impact of the campaign over a specific time period.

Get the Right Feedback

This can help you get instant and accurate feedback on your efforts and make necessary course correction if needed. You will have concrete data about campaign outcomes on key parameters which can be of great value for planning future marketing strategies and campaigns.

The most advanced marketing automation software system like Fyoosion can make a significant difference to your quality of marketing. You can plan and develop ideas and strategies based on the data received and achieve better results with very less effort. 

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