As your marketing strategy matures or expands,
automating some of the marketing tasks is a good decision. Your team can devote more time to creative
work while leaving the data gathering and processing to a marketing automationsoftware platform. But how do you decide
which platform would work best for your business?
Analyze Your
Needs
Get a clear understanding of your current
marketing needs and what your requirements will be over the next 3 to 5
years. Some of the items to review in
your analysis can include:
·
What...
Wednesday, 16 December 2015
Monday, 23 November 2015
What Is A Marketing Automation Software Platform, And Why Do You Need It?
In the good old days (was it
only a few years ago?), depending or your product/service, you advertised in
newspapers, magazines, possibly TV/radio, and maybe did some direct mail. Then
you just sort of sat back and waited to see what would happen. Sometimes you
could gauge how well your marketing was doing by the amount of sales you
brought in. Sometimes, you couldn’t. To be honest, it was the proverbial
crapshoot. Then came the internet, and the need for Marketing Automation
Software Platforms.
3
billion users … and growing!
Can you believe...
Tuesday, 3 November 2015
Cloud Marketing Platform Can Dramatically Change Your Business Prospects
The cloud
market is still emerging, and hype is way ahead of reality in this relatively
new technology. That’s why it’s important to check out the various options
available before finalizing cloud marketing platform for your business.
The most
effective cloud solutions come with high security, superior quality of service
and provide you full control of your systems. Enterprise-grade security is one of the most critical
requirements for...
Tuesday, 20 October 2015
Marketing Automation Software Can Dramatically Change the Way You Market Your Products
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Monday, 12 October 2015
The Game Changer Marketing Engine Which Can Revolutionize Online Marketing
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Wednesday, 7 October 2015
Retention Automation Platform for Effective Management of Your Customer Database
Is it more
important for a business to acquire more new customers on a regular basis or to
retain its existing customer base successfully? The debate can go on endlessly.
Marketing experts are unwilling to take sides. They say both acquiring new
customers as well as retaining existing ones are equally important. While
acquiring new customers may appear to be easy, given the numerous sophisticated
marketing tools available for the purpose, to increase customer retention
can be quite a major challenge.
Helps
Strike the Right Balance
Marketers
are...
Tuesday, 29 September 2015
Using Marketing as a Service Software for Better Content
One of the more difficult marketing tasks is
providing good content that keeps people interested and generates the right
response. Marketing as a service
software can help in this area by leveraging your good content and freeing up
time to help your marketing team use their creativity for better content.
Tips for
Better Content
It is quality, not quantity, which is important
for content. Knowing your audience and
what they prefer is the key to delivering the best content that compels the
reader to take action.
The following...
Tuesday, 22 September 2015
Top 3 Conversion Techniques using a Marketing Automation Software Platform
For any business, conversions can be the
difference between success and failure.
Just as with a traditional brick and mortar store, if you have lots of
people come in to look but no one makes a purchase, your store will not be open
for long. The same holds true for
e-commerce web sites. Lots of online
visitors do not necessarily mean a thriving online business. A quality marketing automation software platform can boost conversions to make your business successful.
Three Keys to
Conversions
1.
Know...
Monday, 21 September 2015
Thursday, 10 September 2015
Make a Difference to Your Campaign Effectiveness with the Best Direct Marketing Software
Marketing professionals
have a lot on their plate in today’s business situation. They have to deal with
and decipher tons of data and reach out to customers across various channels to
remain relevant and successful in today’s increasingly competitive business
situation. Having the right solution to streamline marketing efforts and
strategies can make a major difference to outcomes of campaigns. Direct
marketing software can be the perfect solution for managing the challenges
associated with marketing.
Adds More
Punch to Marketing Efforts
With...
Wednesday, 26 August 2015
Retention Automation Platform Can Help You Hit Your Financial Goals
Marketers
are turning to technology to give more teeth to their campaigns and make them
more highly targeted. The smarter ones are using advanced data systems to
collect and collate detailed information about customers. They can use the data
to know about the likes and preferences of their key customers. The data can be
used to launch highly effective and successful campaigns. Retention automation platform is being used by marketers to create campaign
strategies...
Wednesday, 19 August 2015
Businesses Are Using Automation B2C Software to Launch Successful Campaigns
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