Is it more
important for a business to acquire more new customers on a regular basis or to
retain its existing customer base successfully? The debate can go on endlessly.
Marketing experts are unwilling to take sides. They say both acquiring new
customers as well as retaining existing ones are equally important. While
acquiring new customers may appear to be easy, given the numerous sophisticated
marketing tools available for the purpose, to increase customer retention
can be quite a major challenge.
Helps
Strike the Right Balance
Marketers
are turning to retention automation platform to achieve this. It is
quite normal for a company’s core customer base to rise and fall as new customers
are added. It is important to regularly assess the number of active customers
in the base and ensure that verifying that you are striking the right balance
between the customer acquisition and retention numbers. Your
customer base must have an impressive percentage of existing customers because
it indicates that they love your products and/or services and are not inclined
to go elsewhere.
Know More
about the Changing Needs of Your Customers
Marketers
are always focused on creation of a database that continuously grows over time.
Customer acquisition software is being used by smart marketers to
improve their count of new and active customers. At a practical level, it is
impossible for a company to keep all their customers happy all the time because
in a changing marketplace, the expectations also undergo a constant churn.
Marketers who anticipate their expectations and incorporate necessary changes
quickly to meet them are the most successful. The role of retention
automation platform is crucial in helping them achieve this.
There are
highly sophisticated retention automation platform options available
such as Fyoosion which has been developed specifically to optimize conversion
and retain existing customers using a number of marketing tools. These tools
are user-friendly and can be easily deployed.
0 comments:
Post a Comment