Developing Your Target Audience for a Direct Marketing Automation Platform

There are expected benefits when implementing a direct marketing automation platform.  One of the key benefits is to increase conversion rates.  To convert visitors to customers requires a solid foundation built around your target audience.

What is a Target Audience?

Marketing’s key focus is communicating a message to a specified group.  For most businesses this group is the target audience.  The target audience can consist of individuals or other businesses depending on the company’s marketing plan.  In any case, there are certain tasks to accomplish in order to create an effective target audience profile.

Steps to Develop Your Target Audience

Some of the key steps to create a target audience profile include:

• Review your existing customers – rank your existing customers based on your preferences and note the common traits of your best customers

• Examine the competition – take a look at your competitors and the types of customers that frequent their web sites and storefronts. While examining consider the option of catering to a different clientele or differentiating your business as “faster”, “better quality”, “greater value” or other distinguishing characteristics to attract your preferred customers

• Check social media – there are numerous sites on social media where you can find groups or audiences that could use your company’s products or services.  Note the dominant needs for the audience and determine if your business can meet those needs

• Perform a survey or launch a contest – leveraging information from a survey can be invaluable to develop a target audience profile.  Ask questions but also get as much demographic information as possible without intruding too far into personal data

Your target audience profile should include basic demographic information such as location area, income levels, and purchase frequency.  The profile should also include particular needs and common sites to leverage.  When executing your marketing campaign consider using an affiliate microsite platform to boost traffic and reach the right audience. Fyoosion’s direct marketing automation platform can help you achieve your marketing goals. 

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Art and Science: The Marketing Automation Software Platform

Many experts consider marketing as more of an art.  There are attributes of marketing that do require some ingenuity and imagination.  Using creativity to design a new marketing campaign is just one example of the artistic needs that come with marketing.  But a lot of the work involved requires metrics, statistics, and analysis which lend itself to a more scientific approach.  In those areas a marketing automation software platform can be invaluable to help marketing teams have more time for creativity.

How Does Automation Help Marketing?

Even the most creative marketing campaigns are based on facts.  The following are some ways that automation will help facilitate successful marketing plans:

• Manage email subscriptions and lists – there are several automated processes that can be implemented to improve email distribution lists so the right subscribers receive emails that will invoke action and encourage sales

• Research target audience profiles and demographics – understanding your target audience is one of the foundational processes for marketing.  Through the gathering of demographic data and other statistics you can create tailored campaigns for your ideal audience

• Fine tune SEO – increasing search result rankings has proven to be an effective method of increasing web site traffic, generating qualified leads, and boosting conversion rates.  Automated marketing processes can help to improve your SEO

• Quickly update and deploy content – many businesses need to react quickly to changing markets.  An automated platform will allow you to apply new content and updates across multiple pages plus send email newsletters, social media posts, and publish blogs quickly and efficiently

• Track results – measuring the changes that are made can give you tangible proof that your marketing strategies are working and where they may need improvements.  Through automated reports you can review web site visitors, email results, social media interactions and more.

The Fyoosion solution suite is the ideal marketing automation software platform that will create a customer acquisition retention centric environment for your marketing team.

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The Marketing Automation Software Platform Revolution

Marketing groups of all sizes and types are often in need of more time or more resources to accomplish their goals. Every marketing campaign needs to be well executed and provide the expected returns on investment. More and more marketing teams are turning to a marketing automation software platform to provide faster execution and make more resources available.

The Revolution is Here

There are extraordinary tools available today to automate most marketing processes. The following are some of the processes found with a direct marketing automation platform:

• Complete integration – information easily flows between the different tools making maintenance, updates and new data loads much easier and more efficient. For example, visitor information, qualified leads, and new customer data can be entered once.
  
  
• Consistency – any campaign can be made available in a variety of channels and with multiple tools. For example the campaign can be launched on your web site, any affiliate microsites, email, social media, blogs, and event printed materials for direct mail.
  
  
• Testing – by using a solid AB Testing process you can make sure the best options for your web sites are used and are working properly. Examine different SEO tuning options, for example, to determine what would be the most effective.
  
  
• Expedite – when you need a change or an update rolled out fast, the automation tools reduce the time down to a fraction of what it would normally take.
   
• Thorough analysis – get much more out of analysis by combining visitor traffic information with email responses and much more.
    
  
  
  Fyoosion is the leading marketing automation software platform provider. Your marketing team can benefit from this revolution.
  
  
  
  
  
  

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Is Marketing as a Service Software Right for You?

With the growing acceptance of online service applications businesses are now re-examining their needs to host sophisticated systems in-house or if using the cloud is appropriate.  Marketing as a service software (MaaS) is gaining momentum because of its ability to generate significant results while also reducing the overall expense of marketing initiatives.

How Does MaaS Work?

There are some relatively simple steps to use marketing as a service for any business:

1.    Find a reliable provider that has the tools you will need

2.    Complete a subscription agreement for the services desired

3.    Authorize connections and training for your key personnel

4.    Begin work and monitor results

The real advantage is that there is no need for significant investment in up-front hardware, software, or network upgrade expenses.  Instead of becoming computer software installation experts, your marketing team can jump right into the marketing applications and get results much faster.

How Do I Pick the Best Provider?

Consider these items when choosing a MaaS provider:

·         Does the provider take the time to understand your marketing goals? 

·         Are there flexible solutions available for you to choose?

·         How comprehensive are the tools provided?

·      Is the application fully integrated so that data gathered for SEO, as an example, is then used for web site content, email, blogs and other materials?

·         Can the provider scale up or down depending on your business needs?

·        Are the reports relevant and can be used to increase conversion rates to achieve marketing goals?

ConversionCentric Sites and MaaS

Any solution that is chosen should be focused on creating conversion centric sites.  Taking qualified leads or visitors and converting them to customers should be the key focus of any marketing application.  The Fyoosion solution is an ideal choice for many businesses to get their online marketing on the right track.

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Marketers Get the Controls as a Revolutionary Integrated Marketing Platform is launched

An integrated marketing platform is what marketers’ dream of for launching their marketing campaigns as it has the ability to take convenience and effectiveness of marketing to the next level. Their dreams are now a reality as Fyoosion; the Marketing-as-a-Service platform has been launched and is now available for marketers. The breakthrough marketing automation platform has been billed as a huge game-changer. It is poised to revolutionize the dynamics of direct marketing dramatically.

It is a fact that marketers don’t generally get to have the final word in marketing campaigns as they have to usually brook interference from the IT professionals and give in to their suggestions and opinions.

Frees Marketers from IT Dependence

The whole endeavor of Fyoosion’s integrated marketing solution is to put marketers in the driver’s seat and allow them to implement their strategies without having to depend on their IT department or wait for their clearance. Fyoosion’s unique solutions help close the gap between technology and marketing. Marketing professionals can bring about dramatic increase in conversions.

The marketing automation software platform uniquely merges marketing and technology into one powerful resource. It comes pre-integrated with a host of technologies that assures improved lead generation and optimum conversion. Marketers can utilize and enjoy the benefits of over 40 technologies in a single dashboard.

Pr-Integrated Technologies to Help Hit Marketing Goals

Fyoosion shows marketers how to leverage their breakthrough technology and unique features to optimize conversion and increase revenue generation. Marketers can hit their targeted business goals with amazing regularity. The just launched integrated marketing platform is flexible too as the features can be fine-tuned to meet the changing expectations consumer expectations, preferences and demands.

Marketers have whole-heartedly welcomed Fyoosion because they can now get freedom from their fetters and focus completely on their core marketing objectives to make their campaigns more impactful. Fyoosion’s technologies are not IT-dependent which makes it easy for even those marketers who not tech-savvy to be in charge of marketing operations.

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The Quest for Conversions: An Interview with Fyoosion’s Abhishek Jain

Each year, businesses spend tens of billions of dollars on online advertising, attracting plenty of eyeballs to their products and services. But unless you have an effective strategy to capture and convert those eyeballs into something meaningful, such as revenue, that ad spend can be a black hole to the bottom line.

Abhishek Jain, CEO of Fyoosion, LLC, specializes in helping start-ups and small companies maximize their ad dollars effectively. The Fyoosion platform is focused on analyzing data to maximize and optimize the conversion rates for their clients. equities.com spoke with Mr. Jain to learn more about his process and to get his thoughts on the marketplace today.

 

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http://www.equities.com/editors-desk/stocks/technology/the-quest-for-conversions-an-interview-with-fyoosion-s-abhishek-jain

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Fyoosion is Funding

As many of you know, we started Fyoosion just over a year ago. Since then we have developed an operating product and garnered our first customers. We are deeply grateful for everyone that has helped so much in taking us so far so quickly. We now have identified 400 sales leads, and our sales pipeline is currently $1.5M and growing! We feel we are totally on the verge.. We are doing a very small raise, around $1M, and wanted to allow those of you who know us and believe in what we are doing to be rewarded for your loyalty. We are opening up investments in a priority approved order for you, our best cheerleaders, to also benefit from the growth in value in the company that you as a group are driving. However, our lawyers, those grumpy guys, have limited our minimum investment to $12k and over. Hopefully, this will not serve as too much of a barrier.

Call or email to discuss. And, congratulations to everyone! :)

Fyoosion
http://www.fyoosion.com/
P: +1(848) 228-2546
E: info@fyoosion.com

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