The Marketing Automation Software Platform Revolution

Marketing groups of all sizes and types are often in need of more time or more resources to accomplish their goals. Every marketing campaign needs to be well executed and provide the expected returns on investment. More and more marketing teams are turning to a marketing automation software platform to provide faster execution and make more resources available.

The Revolution is Here

There are extraordinary tools available today to automate most marketing processes. The following are some of the processes found with a direct marketing automation platform:

• Complete integration – information easily flows between the different tools making maintenance, updates and new data loads much easier and more efficient. For example, visitor information, qualified leads, and new customer data can be entered once.
  
  
• Consistency – any campaign can be made available in a variety of channels and with multiple tools. For example the campaign can be launched on your web site, any affiliate microsites, email, social media, blogs, and event printed materials for direct mail.
  
  
• Testing – by using a solid AB Testing process you can make sure the best options for your web sites are used and are working properly. Examine different SEO tuning options, for example, to determine what would be the most effective.
  
  
• Expedite – when you need a change or an update rolled out fast, the automation tools reduce the time down to a fraction of what it would normally take.
   
• Thorough analysis – get much more out of analysis by combining visitor traffic information with email responses and much more.
    
  
  
  Fyoosion is the leading marketing automation software platform provider. Your marketing team can benefit from this revolution.