It takes lots of effort and planning to bring in a new customer to your website but is it worth the effort if the new client never turns up after one purchase? That’s why you need retention automation platform. It is common knowledge that it takes far less effort and resources to retain a customer than acquire a new one. That’s precisely why marketers are focused more on customer retention now.
Retention automation platform can do wonders to your ROI by converting one-time buyers into repeat customers. More importantly, it also helps you retain...
Sunday, 29 May 2016
Tuesday, 17 May 2016
Improve Your Chances of Conversion with Marketing Automation for B2C
What do you reckon is the experience of visitors on your business website? Have they been getting across to your customer service with ease or have they been slipping out trying to do that? For a lot of businesses that don’t have the right marketing automation for B2C, it has been a case of missed opportunities where customers are slipping out after realizing that they are being taken for a click-ride across pages they don’t want to be in. Over time, this can adversely impact the website.
Offer customers multiple ways of communicating effectively...
Monday, 2 May 2016
The Role of Direct Marketing Platform in the Success of Your Marketing Campaigns
Marketing automation has been helping marketers consolidate vital business and marketing data into one secure, central database. This helps in better use of the data and hence allows better analysis. Your direct marketing efforts can also get a shot in the arm as the data can be used for improved targeting and segmenting of your marketing efforts. The direct marketing platform can be used to reach your targeted audiences and deliver relevant content in a highly individualized manner.
Takes You Closer to Your Campaign Objectives
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