Which Marketing Automation Software Platform is Best for You?

As your marketing strategy matures or expands, automating some of the marketing tasks is a good decision.  Your team can devote more time to creative work while leaving the data gathering and processing to a marketing automationsoftware platform.  But how do you decide which platform would work best for your business? Analyze Your Needs Get a clear understanding of your current marketing needs and what your requirements will be over the next 3 to 5 years.  Some of the items to review in your analysis can include: ·         What...

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