Videos and Internet Marketing Automation Software

The power of videos is arguably one of the best marketing strategies for today.  Once you have a video that is ready to go online, what is the best way to get the word out?  Internet marketing automation software helps you make the most out of your video investment.

Don’t just post the video to YouTube and hope that the subscribers will show up.  Instead leverage digital marketing software and incorporate your video into all aspects of marketing.

·         Web pages – the link to your video should be added to the design of your web pages.  With the internet marketing automation software you can quickly make updates to the pages, test them to make sure they work properly, and publish the new pages.  Consider adding the video not only to your e-commerce site but also to brand pages and affiliate microsite pages.

·         Include content – your videos should have metatags, hashtags, and content that is relevant to the video and also flows easily into your search engine optimization (SEO) strategy.  Be sure to use the right keywords and phrases so your target audience is attracted to your video and is encouraged to view it.  Special note – major search engine providers such as Google and Bing are working on analyzing the audio from videos for search ranking purposes.  While this is still in the early stages, carefully consider the words used in your videos to improve your rankings!

·         Social media – you can link your video as part of posts to Facebook, Twitter, Instagram, LinkedIn and other social media sites.  Consider which link to use based on your marketing strategy.  You could link directly to YouTube or link to one of your brand pages, depending on your preference.

·         Call to action – every video, and every marketing message, should have some form of call to action.  Make sure that is emphasized as part of your online publication.

The Fyoosion internet marketing automation software is a robust solution that is designed to be easy for marketing professionals with incredibly effective tools to help your campaigns succeed.