Using Direct Marketing Automation in the Right Manner Is Critical To the Success of Your Campaign

There are supporters and critics of direct marketing automation but no one disputes the fact that marketing automation has been a major game changer. Classic marketing and funnel sales are being abandoned by most companies in favor of marketing automation, which in indisputably a customer-centric model, powered by data and cloud based technology. In fact, the impact of automation software for marketing has been so high that industry experts expect one in every five marketers to embrace the latest marketing model over the next few years. Transition...

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Retention Automation Platform for Planning More Powerful Campaigns and Strategies

It takes lots of effort and planning to bring in a new customer to your website but is it worth the effort if the new client never turns up after one purchase? That’s why you need retention automation platform. It is common knowledge that it takes far less effort and resources to retain a customer than acquire a new one. That’s precisely why marketers are focused more on customer retention now. Retention automation platform can do wonders to your ROI by converting one-time buyers into repeat customers. More importantly, it also helps you retain...

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Improve Your Chances of Conversion with Marketing Automation for B2C

What do you reckon is the experience of visitors on your business website? Have they been getting across to your customer service with ease or have they been slipping out trying to do that? For a lot of businesses that don’t have the right marketing automation for B2C, it has been a case of missed opportunities where customers are slipping out after realizing that they are being taken for a click-ride across pages they don’t want to be in. Over time, this can adversely impact the website. Offer customers multiple ways of communicating effectively...

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The Role of Direct Marketing Platform in the Success of Your Marketing Campaigns

Marketing automation has been helping marketers consolidate vital business and marketing data into one secure, central database. This helps in better use of the data and hence allows better analysis. Your direct marketing efforts can also get a shot in the arm as the data can be used for improved targeting and segmenting of your marketing efforts. The direct marketing platform can be used to reach your targeted audiences and deliver relevant content in a highly individualized manner. Takes You Closer to Your Campaign Objectives  By using...

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The Key to Customer Acquisition and Retention

Recent studies have shown that the cost to acquire a new customer can be anywhere from 5 to 7 times MORE than the cost to retain an existing customer.  This should be a shocking statistic for any size or type of business. The lesson to learn is to treasure and value your existing customers. Using the right customer acquisition and retention software can help you to not only gain new clients but to also keep your existing customers happy and coming back. The Cost of Customer Satisfaction Before a company begins to question the ROI for marketing,...

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Marketing Automation Software Platform for Launching and Managing Powerful Campaigns

For long, marketers have been looking for technologies and systems that can match the new dynamics of customer behavior. With the advent of technological convergence and integration of various media channels, there is a perceptible shift in the way consumers behave while making buying decisions. Conventional methods of marketing and the usual approach to appease consumers are unlikely to deliver the desired results in this age of high-tech digital marketing. Marketing automation software platform provides the technology and tools that marketers...

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How to Boost Customer Acquisition and Retention Using Today’s Advanced Marketing Technologies

It is important for businesses to have a customer centric approach to ensure that sales and profits are sustained in a growingly competitive marketplace. With most business sectors experiencing growth plateau and with customer expectations rising, there is an imminent need for improving engagement with customers for achieving a high level of customer acquisition and retention. This can be achieved by using advanced marketing technologies that can boost service while simultaneously integrating delivery channels. Give Your Customers an Enhanced...

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