Using Direct Marketing Automation in the Right Manner Is Critical To the Success of Your Campaign

There are supporters and critics of direct marketing automation but no one disputes the fact that marketing automation has been a major game changer. Classic marketing and funnel sales are being abandoned by most companies in favor of marketing automation, which in indisputably a customer-centric model, powered by data and cloud based technology. In fact, the impact of automation software for marketing has been so high that industry experts expect one in every five marketers to embrace the latest marketing model over the next few years.

Transition from Conventional Methods to Technology Driven Marketing

As marketing heads off into an era of information glut, it is apparent that the shape of the conventional funnel will change. With more information easily accessible to customers, the idea of casting a wider net is seen as a wasteful exercise. By using a proven direct marketing platform, marketers can use their resources to create direct marketing strategies and prevent wastage of time and effort. The classic marketing model is expected to be replaced by flexible customer content, reliable feedback that is supported solidly by data, and automation structures that can be used for creating an effective marketing campaign.

Use Data with Caution 

However, there is a word of caution. Marketing experts say that there is a real risk that technology can end up becoming a double-edged sword for marketers. Undoubtedly, marketing automation is giving marketers far greater access to data that they can use to reach their customers in better ways than were possible just a few years ago. However, merely having a great set of tools at your disposal will not guarantee success. You must also known how and where to use it to be able to maximize outcomes. Understanding marketing technology is critical for today’s marketers.

Managing the huge data that they have ready access to can be tough. Marketers must know how to put all that data to best use and in the right channels to improve customer engagement. They must not just pull reports, but must be also able to pull meaningful insights from it. Understanding what data means and using it to create compelling campaigns can help them boost conversions.

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Retention Automation Platform for Planning More Powerful Campaigns and Strategies

It takes lots of effort and planning to bring in a new customer to your website but is it worth the effort if the new client never turns up after one purchase? That’s why you need retention automation platform. It is common knowledge that it takes far less effort and resources to retain a customer than acquire a new one. That’s precisely why marketers are focused more on customer retention now.

Retention automation platform can do wonders to your ROI by converting one-time buyers into repeat customers. More importantly, it also helps you retain them for a longer term. Your one-time effort can bring you multiple benefits. Every customer is different and that’s why they must be individually analyzed and then segmented into appropriate groups before connecting these groups to appropriate automated campaigns that can move them in the direction you want them to move.

How it helps you categorize customers accurately

Automated data collection is the biggest benefit of using marketing automation. It helps data flow smoothly and securely and can be quickly analyzed by marketers to use them in the most effective manner for planning highly targeted campaigns. Retention automation software can help marketers distribute customers into clustered groups based on the data analysis.

Customer acquisition and retention is easily one of the biggest challenges that marketers have to deal with and on a daily basis almost. They can do their tasks more effectively, quickly and with lesser effort by using the right retention automation platform. It not only helps in collating and analyzing customer data and creating powerful campaigns but also helps you measure the impact of the campaign over a specific time period.

Get the Right Feedback

This can help you get instant and accurate feedback on your efforts and make necessary course correction if needed. You will have concrete data about campaign outcomes on key parameters which can be of great value for planning future marketing strategies and campaigns.

The most advanced marketing automation software system like Fyoosion can make a significant difference to your quality of marketing. You can plan and develop ideas and strategies based on the data received and achieve better results with very less effort. 

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Improve Your Chances of Conversion with Marketing Automation for B2C

What do you reckon is the experience of visitors on your business website? Have they been getting across to your customer service with ease or have they been slipping out trying to do that? For a lot of businesses that don’t have the right marketing automation for B2C, it has been a case of missed opportunities where customers are slipping out after realizing that they are being taken for a click-ride across pages they don’t want to be in. Over time, this can adversely impact the website.

Offer customers multiple ways of communicating effectively with you 

Merely offering an interaction mechanism like customer service isn’t enough if it’s not effective, or worse, unreachable within the normal span of a visitor’s patience. Keep abreast of the user metrics to know the threshold of a website visitor’s patience in your niche – it can’t be more than a few seconds on average. If you have quality B2C marketing automation integrated into your site, you’ll have the options to grab your prospect in these few seconds.

Good automation technology increases the efficiency of the multiple contact points you offer to your customer. Options like click-to-call, chat and email are what will get your customer to try and make contact. Don’t be content to offer these options to him one after the other because you don’t know how well he’s disposed to each of these. Your best chance lies in combining all these options and getting him to make a choice. It’s almost like an offer he can’t refuse.

Make one last offer while your customer is slipping out 

You need to appreciate that, as per most user metrics, visitors don’t spend more than a few seconds on the landing page and move on if they don’t find what they’re looking for. There could be many reasons for this, viz. loss of interest, distractions or other priorities. Good marketing automation for B2C will help you make speedy adjustments to your offers and present them to the customer even as he’s leaving your page. It will do so on the basis of vital information about the visitor if he has visited your site before. Such information could be the location of the visitor, the device he is using or even the trail of the places on your site that he explored. 

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The Role of Direct Marketing Platform in the Success of Your Marketing Campaigns

Marketing automation has been helping marketers consolidate vital business and marketing data into one secure, central database. This helps in better use of the data and hence allows better analysis. Your direct marketing efforts can also get a shot in the arm as the data can be used for improved targeting and segmenting of your marketing efforts. The direct marketing platform can be used to reach your targeted audiences and deliver relevant content in a highly individualized manner.

Takes You Closer to Your Campaign Objectives 

By using the best direct marketing platform, marketers can connect the dots and tweak the various segments that helps provide the most relevant content and offers possible to the audience and market they are targeting. This has the potential of significantly increasing the chances of your audience taking the next step in the buyer’s journey. It takes you closer to achieving your marketing objectives.

The easy availability of reliable and detailed information, thanks to marketing automation systems has made it possible to use numerous lead variables within an individual marketing campaign. This option is not available with manual methods of creating campaigns. This has also improved the chances of your campaign achieving its intended objectives with very little effort as the direct marketing software takes care of the basics and other aspects of marketing in a very efficient manner.

Helps You Put the Data to Great Use

With the right direct marketing platform, you can utilize all the data at your disposal in the most effective manner. The best marketing automation software has the ability to generate data that’s specific to individuals. Marketers can use the data to create the perfect springboard to target their audience through personalized content and targeted communication. To succeed in your marketing automation campaigns, you must get your content marketing right and that’s precisely what you can achieve with the best direct marketing software and associated marketing tools.

Using the best available direct marketing automation platform is crucial if you want to achieve the desired marketing results from your campaigns. Fyoosion is the most reliable name in this domain as it combines the power of the best direct marketing tools with simple automation platform that has all the advanced elements too. Businesses of all sizes and types can benefit by using this proven direct marketing platform. 

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The Key to Customer Acquisition and Retention

Recent studies have shown that the cost to acquire a new customer can be anywhere from 5 to 7 times MORE than the cost to retain an existing customer.  This should be a shocking statistic for any size or type of business. The lesson to learn is to treasure and value your existing customers. Using the right customer acquisition and retention software can help you to not only gain new clients but to also keep your existing customers happy and coming back.

The Cost of Customer Satisfaction

Before a company begins to question the ROI for marketing, ask if they know how much it would cost to lose a single customer. The formula is not very complicated:

• The average purchase amount for your customer, multiplied by 12 months
• PLUS the costs involved to gain a new customer to replace
• PLUS the time, labor and expenses incurred while there are lost sales

Part of the key to increase customer retention is to gather important data about purchasing habits and use an automated platform to help improve the customer’s experience with your company.

Fyoosion can help customer acquisition and retention with these key features:

• Almost every aspect of a visitor’s experience on each page of your web site is captured and available for analysis. This includes the initial source link, to which pages are visited, which links are clicked, and what portions of the web pages are viewed more intensely than others.  This helps you determine what portions of your web site are “working” and what areas should be reviewed.
• Simplify the buying steps through pre-filled information.  Your goal should be to allow existing customers to make a purchase in 3 steps or less. By capturing as much information as possible, and then verifying the information accuracy, you can help your customer make buying from your company easy and pleasant.
• Gain valuable insight into your customer likes and dislikes.  Through social media management and customer centric data analysis you can learn where to target and what types of promotions will work the best.

If you are ready to keep more customers while also generating high quality leads, take a closer look at Fyoosion’s customer acquisition and retention solutions. 

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Marketing Automation Software Platform for Launching and Managing Powerful Campaigns

For long, marketers have been looking for technologies and systems that can match the new dynamics of customer behavior. With the advent of technological convergence and integration of various media channels, there is a perceptible shift in the way consumers behave while making buying decisions. Conventional methods of marketing and the usual approach to appease consumers are unlikely to deliver the desired results in this age of high-tech digital marketing. Marketing automation software platform provides the technology and tools that marketers need to create a highly structured and systematic marketing campaign that can attract targeted traffic.

Makes Many Key Marketing Tasks Easy

Marketers are realizing that they must provide customers more relevant and highly personalized content to enhance their experience and thus positively influence their buying decisions. Digital marketing is getting more complicated, especially for small and upcoming enterprises as they have to be hands-on in crucial and must-do activities like handling social media, content production, search optimization and lead generation, not to forget analytics. This can be a highly time-consuming and hassling experience besides forcing them to revisit their limited marketing budget.

With the best marketing automation software platform, they can automate all those manually-handled and repetitive tasks which can not only save valuable time but also ensure that they are performed in a more efficient manner. It can also help in achieving seamless unification of data unification as it provides a single platform for data storing, data management and analytics. Marketing automation for B2C can go a long way in improving customer acquisition and retention.

Launch Campaigns Across Multiple Channels

Marketing automation software has integration at its core. The innovative marketing tools that it brings to your business can help create and launch marketing campaigns across channels.
A leading retention automation software like Fyoosion is in demand among marketers because of its ability to help marketers bring back customers more frequently to their website and perform the desired action. Fyoosion is the best retention automation platform for driving up sales and improving revenues. 

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How to Boost Customer Acquisition and Retention Using Today’s Advanced Marketing Technologies

It is important for businesses to have a customer centric approach to ensure that sales and profits are sustained in a growingly competitive marketplace. With most business sectors experiencing growth plateau and with customer expectations rising, there is an imminent need for improving engagement with customers for achieving a high level of customer acquisition and retention. This can be achieved by using advanced marketing technologies that can boost service while simultaneously integrating delivery channels.

Give Your Customers an Enhanced Experience
Businesses are recognizing the need to deliver an enhanced experience to customers for increased loyalty and lesser attrition. Marketing strategies such as cross-selling can lead to increased revenues and profits. Rapid development of technologies in marketing and the increasing dependence on digital tools by consumers makes it imperative for marketers to look at newer, smarter ways of engaging them. Marketing automation makes customer acquisition and retention easy for marketers and helps them enhance revenues and optimize several other areas of marketing.

Marketing automation can help improve the outcome of marketing campaigns through better targeting of customers and by leveraging the detailed and accurate customer information that advanced marketing tools provide. This can help in enhancing customer experience that can eventually lead to increased sales and profits. Use the best available marketing automation platform to increase customer retention and drive sales and profits.

Broaden Your Reach
We live in a highly interconnected world today, where marketing activity is not just limited to enhancing individual experience and value. With the sophisticated marketing technologies and tools available, it is possible to broaden your reach to beyond your dedicated customers to their networks. A highly satisfied customer is more likely to refer new customers and boost your customer acquisition and retention efforts. It is apparent from research that a significant percentage of all purchases come from word-of-mouth recommendation of some kind. Those potential customers referred by your clients are more likely to convert when compared to other customers. 

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