There are supporters and critics of direct marketing automation but no one disputes the fact that marketing automation has been a major game changer. Classic marketing and funnel sales are being abandoned by most companies in favor of marketing automation, which in indisputably a customer-centric model, powered by data and cloud based technology. In fact, the impact of automation software for marketing has been so high that industry experts expect one in every five marketers to embrace the latest marketing model over the next few years.
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