Recent studies have shown that the cost to acquire a new customer can be anywhere from 5 to 7 times MORE than the cost to retain an existing customer. This should be a shocking statistic for any size or type of business. The lesson to learn is to treasure and value your existing customers. Using the right customer acquisition and retention software can help you to not only gain new clients but to also keep your existing customers happy and coming back.
The Cost of Customer Satisfaction
Before a company begins to question the ROI for marketing,...
Tuesday, 29 March 2016
Monday, 14 March 2016
Marketing Automation Software Platform for Launching and Managing Powerful Campaigns
For long, marketers have been looking for technologies and systems that can match the new dynamics of customer behavior. With the advent of technological convergence and integration of various media channels, there is a perceptible shift in the way consumers behave while making buying decisions. Conventional methods of marketing and the usual approach to appease consumers are unlikely to deliver the desired results in this age of high-tech digital marketing. Marketing automation software platform provides the technology and tools that marketers...
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