What Is A Marketing Automation Software Platform, And Why Do You Need It?

In the good old days (was it only a few years ago?), depending or your product/service, you advertised in newspapers, magazines, possibly TV/radio, and maybe did some direct mail. Then you just sort of sat back and waited to see what would happen. Sometimes you could gauge how well your marketing was doing by the amount of sales you brought in. Sometimes, you couldn’t. To be honest, it was the proverbial crapshoot. Then came the internet, and the need for Marketing Automation Software Platforms.

3 billion users … and growing!

Can you believe it? Something that wasn’t even here just a few short years ago, is now being used by over 3 billion people on a daily basis. 650 million in China, 280 million in the US, 240 million in India, and hundreds of millions more across Europe, South America, Africa and all the rest. But just because 3 billion users will have access to your website, doesn’t mean it’s going to translate into sales. You need to monitor exactly what’s going on out there, to have a flexible marketing plan that can take advantage of market conditions, and an overall, comprehensive accountable action plan that works 24/7/365. Voila! You need a proactive marketing automation software program. And you need it sooner, rather than later.

The better the technology, the better the results

The technologies you need to utilize for the most effective marketing automation software platform consist of Maximizing Acquisition, Optimizing Conversion, and Customer Behavior Analysis. 

More Here: https://fyoosion.wordpress.com/2015/11/24/what-is-a-marketing automation-software-platform-and-why-do-you-need-it/

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Cloud Marketing Platform Can Dramatically Change Your Business Prospects

The cloud market is still emerging, and hype is way ahead of reality in this relatively new technology. That’s why it’s important to check out the various options available before finalizing cloud marketing platform for your business.

The most effective cloud solutions come with high security, superior quality of service and provide you full control of your systems. Enterprise-grade security is one of the most critical requirements for an enterprise hybrid cloud. When assessing hybrid cloud offerings, make sure you choose solutions that offer virtual security.

The Major Benefits

Some of the key benefits of using a cloud marketing platform is that you can launch your campaigns without the usual hassles of involving IT in the process which can be not only time-consuming but can also act as a roadblock for your own innovative ideas. Besides, you can also save money as you won’t need those expensive IT resources.

Cloud is easily scalable which means you can improve capacity and functions as your business grows. The best cloud hosting platform also make upgrades and improvements easy without causing any major downtime or interruptions to your applications.

A Flexible and Agile Approach to Management is Imperative

Introducing dynamic cloud environments to your business will also require you to initiate a whole new approach to management. You will have to be more flexible and agile. Direct marketing automation tools can help in launching innovative marketing strategies and campaigns more efficiently. To get the best, choose the services of a provider offering high levels of automation and advanced customization tools.

Marketers today prefer using direct marketing platform to manage their entire range of marketing works because of the ease with which they can develop and launch campaigns using the technologies which it brings to their business. More importantly, they can devise these strategies and even carry out comprehensive marketing tasks without having to depend on IT support. 

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