A/B split testing is an amazingly effective and easy-to-implement method of optimizing your marketing campaigns. Basically, it involves testing two versions of your website among a small group of your subscribers to determine which version gets the best results. The version that passes the test can be provided to the rest of your subscribers.
Tweaking your landing page slightly using an effective A/B split testing software can make a major difference to your immediate and long term profits. The problem most marketers face is not finding a powerful...
Thursday, 20 November 2014
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