A/B split testing is an amazingly effective and easy-to-implement method of optimizing your marketing campaigns. Basically, it involves testing two versions of your website among a small group of your subscribers to determine which version gets the best results. The version that passes the test can be provided to the rest of your subscribers.
Tweaking your landing page slightly using an effective A/B split testing software can make a major difference to your immediate and long term profits. The problem most marketers face is not finding a powerful...
Thursday, 20 November 2014
Thursday, 16 October 2014
Fyoosion CEO Shares His Innovative Concept of Merging IT and Marketing Solutions on a Single Platform
An interesting video of Tony Scelzo interviewing Abhishek Jain, the co-founder and CEO of Fyoosion reveals the company’s attempts at creating a ground-breaking marketing technology. Fyoosion is a company that promises to revolutionize the way online business is done in the direct marketing niche. The company has developed innovative business tools that aim to empower marketers so that they have a bigger say in the execution of their ideas; something that’s sorely missing in the current online marketing scenario.
Channels, consultants and IT...
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